ADVANTAGES OF OPERATING A SOCIAL CASINO
If you run a land-based casino, there are numerous reasons why you should consider getting into the social casino industry through social casino games. The games will be an extension of your brand. While people will not wager real money, there are numerous value opportunities therein. At Ruby Seven, we pride ourselves on helping casino owners develop content and popularize their social casino games through our in-house studio. We will develop your social casino for you from start to finish. We also help with the launch, marketing, user acquisition, and setting up analytics for your social casino game. What Are Social Casinos? Social casinos are free-to-play games that mirror real casino games but do not let users gamble with real money. Examples of popular social casino games are Zynga Poker and Slotomania. The aim of social casinos is to give people a casino experience without the risks that come with gambling using real money. Although social casino games are offered via the internet, they are not referred to as online casinos. Online casinos are websites where people play with real money and have been around since the 1990s. Social casinos have boomed with social media. The Advantages of the Social Casino Industry Visibility Land-based and online casinos can add much-needed visibility to people who are interested in the casino experience. There is always a big likelihood that new social casino players will eventually want a real-casino experience. They are likely to visit a casino whose brand they recognize. At Ruby Seven, our research shows that 82% of social casino players have visited a land-based casino in the last 12 months. Nurturing potential casino players through the social gaming experience takes time. Some people can take 2 years before going for a real casino experience. Ruby Seven works with clients to develop real valuable in-game content to help nurture leads into avid brand followers. Monetization Opportunities Although people do not play with real money, the social casino industry is still worth billions of dollars. First, players may need to buy chips to start playing. The only caveat is that they cannot convert the chips back to cash as they normally would in a real casino. Social games can create extra value through in-app purchases and ads. It takes concerted efforts to put together a great social gaming experience. You need a behind-the-scenes team to keep working to improve the game for users. It’s, therefore, important to create a self-sustaining and even a profitable social gaming app. We can help you think this through and develop a working model. Data Insights Social casino games also provide an avenue to gather data to generate insights on user behavior. This information is quite valuable whether you are trying to improve monetization within the social casino app or attempting to convert users to real casino players. We are the Right Social Casino Partner for You L-based casino owners seeking to get into the social casino industry need to find the right game developer, look no further than Ruby Seven Studios. As a developer we have prior experience in creating games for multiple platforms. At Ruby Seven, we have worked with multiple casinos and slot content developers to create content for including Apple, Google Play, Facebook, and web platforms too. Let us help you figure out how to leverage the social casino industry. 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WHY SOCIAL CASINOS ARE TAKING THE MARKET BY STORM
The world is moving online at a faster rate than ever before and the gambling industry is no exception. Brick-and-mortar casinos around the world are extending their brands to the growing social casino market for big returns. Here, we’ll introduce you to the value of social casino games and how you can use them to your benefit. What Are Social Casino Games? Social casino games are free-to-play games that typically interact with or are based on social media. They create similar experiences to real casinos through games such as slots, blackjack, video poker, and bingo without the risk of real-world gambling. Unlike real Las Vegas casino games, the outcomes aren’t necessarily random but are instead based on algorithms designed to maximize engagement and player satisfaction. Without real gambling, profit is instead generated from offering in-game benefits and virtual currencies that can be bought with real money. These virtual benefits don’t give players any real advantage, but they make the game more fun and engaging, offering a more personalized experience that many will pay for. How Big Is the Social Casino Market? The social casino industry is growing at an impressive rate, engaging over 170 million active gamers globally. There are five main reasons why these social casino apps and games are so popular: What’s Good for Customers Is Great for You You might be nervous about offering so many people something for free but trust us when we say these mobile social casinos can be extremely lucrative. Here’s how a B2B social casino solution could befit you: Extra Revenue While customers don’t usually pay to play on social casinos, the games’ fun and engaging natures often incentivize them to pay for microtransactions like virtual currency and other in-game benefits. One of the most successful social casino games takes $22 million in revenue every month. Reach A New Audience Free games on social media tend to attract more players than real-world gambling. The lack of any gambling features also means your social casino apps can be played by people of all ages. You can consider your social casino as an extension of your physical brand, keeping your existing customers engaged in your brand and reminding them of how much fun your casinos are, and introducing potentially millions of new players. Games from a good game developer build loyalty, which translates into players who keep coming back. Prepare for the Future Social casino games can be rolled out in hundreds of countries simultaneously, giving you the opportunity to build loyal customer bases worldwide. This means if you decide to extend your physical casino to any of these locations, you can be confident you have players waiting for you. Don’t Fall Behind By now, you may be considering your own social casino app. If so, now is your opportunity to get ahead of the competition. We’re an award-winning social casino game developer with years of experience. If you’re ready to extend your casino business to millions of people around the world, contact us now for our B2B social casino solutions. 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LOYALTY PROGRAMS AND ALTERNATIVE GUEST ENGAGEMENT STRATEGIES IN THE SOCIAL CASINO INDUSTRY
Loyalty Programs Have Proven to Be Effective Marketing Strategies The closure of casinos during the pandemic caused these businesses to lose untold profits. Some went out of business. During that same time, however, the die-hard gamblers never lost the thrill of hearing the ding, ding, dings of the bright, shiny slot machines. Through the many social casino gaming apps, they continued to gamble, but in a different way. With social casino games, players could gamble on their personal electronic devices for free. On the other hand, land-based casinos were destined to continue losing money without in-house customers. Gaming Professionals Save the Day Social gaming professionals, however, came to the rescue. They found the B2B social casino solution to reel in customers to the casinos. These professionals employed a tried-and-true marketing strategy to get people from their couches and into the brick-and-mortar casinos. And, what is this highly lucrative way that proved to be a marketing bonanza? Rewards, of course! Doling out prizes on social gaming sites was the answer for lagging sales in a pandemic-era economy. By offering prizes which had to be redeemed in person at a physical casino, patrons responded to the call. One casino involved in a popular reward program saw a 10% volume increase of patrons within the initial trial period of 90 days. It also showed a 100 increase in foot traffic among those who were cashing in their rewards. In all the ways that the success of their loyalty program was measured, the numbers showed a dramatic increase. It also proved that loyalty programs are effective, profitable marketing strategies that convert online social casino gamers into live casino customers. There would be no looking back. The key to loyalty-program marketing success unlocked a spigot that social gaming professionals will continue to tap. This platform is designed to keep gamblers playing their favorite games. When done, they will be directed to drive to their favorite casinos and cash in those rewards. Once inside the casino, the statistics tell the story that players who cashed in their rewards also spent money gambling. Double the Rewards This marketing strategy is not only effective in increasing sales but is just as potent in decreasing the cost of advertising. Traditionally, casinos spend a sizable budget to lure customers through their doors. But, with loyalty rewards, costs of getting the word out are significantly lower and the return on the casino’s investment is often hundreds of times the initial funding. Loyalty-based programs are here to stay for the foreseeable future. Our social gaming company has proven that getting gamblers into a casino with a reward is a winning solution for casinos with less than stellar sales. The metrics reveal that we have tapped into a successful formula that, like a fishing reel with good bait, will bring about the desired result.
THE FUTURE OF SOCIAL CASINOS
What is the Future of Social Casinos? There is no doubt that the social casino concept is booming. In 2020, the global social casino market was worth an estimated $6.2 billion and mobile casinos became the top-grossing iGaming genres. During the COVID-19 lockdowns in 2020, the gaming category had an incredible 37% year-on-year growth in downloads. So what is driving this growth? Let’s look at some of the factors causing it: Increased Penetration of Devices The global installed base of smartphones and tablets is expected to exceed 5 billion by 2023. This provides a large potential user base for social casino games. Advancements in Technology Social casino games are increasingly becoming more complex and sophisticated with the introduction of new technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and blockchain. The increasing penetration of these technologies will create opportunities for social casinos to increase their user bases, engage users deeper, reduce fraudulent activities, and improve the overall gaming experience. Maturing of the Market The social casino market is maturing, with an increasing number of gamers becoming more comfortable with gaming in a social setting. In addition, the growth of new genres such as sports betting and fantasy sports are also helping to drive its growth. Increased Adoption of 4G/5G With the rollout of 4G/5G networks, there is a rapid increase in the number of social casino gamers as broadband speeds enable high-quality graphics and user experience. Presence of a Tournament Concept One area where social casinos have lagged is providing players with an incentive to continue playing and return frequently. This is now changing as developers and operators implement tournament concepts and progress-based gaming mechanics to keep players engaged in a social casino solution. So, What Does the Future Hold for Social Casinos? The future of the social casino concept is even brighter. Here are some key trends to watch out for: Proliferation of VR/AR-Based Social Casino Games Virtual reality and augmented reality are two of the most exciting new technologies in the gaming industry. They offer a more immersive experience for gamers and provide operators with an opportunity to attract new users, especially younger gamers who are more familiar with VR/AR technologies. Integration of Meta Features in Slot Games Slot games are one of the most popular genres in social casinos. To differentiate their games and make them more engaging, developers will start to integrate meta-features such as storylines, character development, and in-game choices into their slots games. Increased Adoption of Blockchain Blockchain is a distributed ledger technology that can revolutionize social casinos by providing transparency and trust among players, operators, and suppliers. We expect to see more blockchain-based social casino games in the years ahead. In conclusion, the social casino industry is strategically placed to make use of these growth drivers and continue its robust growth in the coming years. Ruby Seven Offers Robust B2B Social Casino Solutions Developed in the cloud, our B2B social casino solution is designed to help operators increase their user base by tapping into the lucrative market. Our platform offers a wide array of games that can be easily integrated into existing social networks or gaming platforms.
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Ruby Seven Studios, the leader in Social Casino app development is able to bring hundreds of your favorite slots right from the casino floor into the palm of your hand. Our free to play, social casino apps partner with the best slot developers in order to continually bring new, fresh slot content to our players. With any of the Ruby Seven social casino apps, you can enjoy all of your favorite casino fun, anytime and anywhere- all for free! One of our most popular slot partners is Konami. These slots are enjoyed by many players in casinos across the world. With Ruby Seven Studios’s social casino apps, many of your favorite Konami slot machines are available for you to play for free anytime you want. We feature free to play slots such as China Shores, Jumpin Jalapeños, Celestial Sun Riches, Mammoth Power and many more! Our social casino apps offer hundreds of your favorite slot titles, right from the casino floor, and even some that you can only find in our apps! With fun daily quests and interactive jackpot lounges, there is always a fun and exciting way to win big! Our team works hard to make sure that you can enjoy all of the fun of a casino in the palm of your hand! Our players can count on Ruby Seven to bring them new casino slot content every month. There’s always a new game to enjoy and with our bi-houlry coin bonuses in all of our social casinos, you can enjoy all of these games for FREE! Be sure to check out all of our free social casino apps and start winning today! Our social casinos are available on Desktop, Facebook, Apple and Android devices! Click Here to start playing today!