LOYALTY PROGRAMS AND ALTERNATIVE GUEST ENGAGEMENT STRATEGIES IN THE SOCIAL CASINO INDUSTRY
Loyalty Programs Have Proven to Be Effective Marketing Strategies The closure of casinos during the pandemic caused these businesses to lose untold profits. Some went out of business. During that same time, however, the die-hard gamblers never lost the thrill of hearing the ding, ding, dings of the bright, shiny slot machines. Through the many social casino gaming apps, they continued to gamble, but in a different way. With social casino games, players could gamble on their personal electronic devices for free. On the other hand, land-based casinos were destined to continue losing money without in-house customers. Gaming Professionals Save the Day Social gaming professionals, however, came to the rescue. They found the B2B social casino solution to reel in customers to the casinos. These professionals employed a tried-and-true marketing strategy to get people from their couches and into the brick-and-mortar casinos. And, what is this highly lucrative way that proved to be a marketing bonanza? Rewards, of course! Doling out prizes on social gaming sites was the answer for lagging sales in a pandemic-era economy. By offering prizes which had to be redeemed in person at a physical casino, patrons responded to the call. One casino involved in a popular reward program saw a 10% volume increase of patrons within the initial trial period of 90 days. It also showed a 100 increase in foot traffic among those who were cashing in their rewards. In all the ways that the success of their loyalty program was measured, the numbers showed a dramatic increase. It also proved that loyalty programs are effective, profitable marketing strategies that convert online social casino gamers into live casino customers. There would be no looking back. The key to loyalty-program marketing success unlocked a spigot that social gaming professionals will continue to tap. This platform is designed to keep gamblers playing their favorite games. When done, they will be directed to drive to their favorite casinos and cash in those rewards. Once inside the casino, the statistics tell the story that players who cashed in their rewards also spent money gambling. Double the Rewards This marketing strategy is not only effective in increasing sales but is just as potent in decreasing the cost of advertising. Traditionally, casinos spend a sizable budget to lure customers through their doors. But, with loyalty rewards, costs of getting the word out are significantly lower and the return on the casino’s investment is often hundreds of times the initial funding. Loyalty-based programs are here to stay for the foreseeable future. Our social gaming company has proven that getting gamblers into a casino with a reward is a winning solution for casinos with less than stellar sales. The metrics reveal that we have tapped into a successful formula that, like a fishing reel with good bait, will bring about the desired result.
MYSTIC SLOTS® PARTNERS WITH MINNESOTA VIKINGS TO LAUNCH NEW GAMES
RENO, NEVADA (Dec. 21, 2021) – Ruby Seven Studios, Mystic Lake Casino Hotel® and the Minnesota Vikings are pleased to announce the launch of the new Vikings Lounge within the Mystic Slots app, adding yet another dimension to the already strong relationship between Mystic Lake and the team. The launch brings unique, Vikings branded game content to the award-winning Mystic Slots free-to-play app and website. The addition of the new jackpot lounge marks one of the first partnerships between a professional football team and a social gaming platform to create team specific gaming content. The Vikings branded jackpot lounge features a Vikings branded slot machine, Vikings keno and scratcher games, as well as an exciting sports game, ScoreBox. ScoreBox allows players to pick randomized squares and see if their square matches the outcome of the Vikings games throughout the season. The fun never ends for Vikings fans with Mystic Slots and the new Vikings lounge, making every day game day. Mystic Slots is free to download or play online and ties into Mystic Lake’s Club M rewards, allowing guests to earn points redeemable for hotel stays, meals and more. The Mystic Slots social casino game includes custom content and video slot titles available at the casino, such as Konami™, Everi™, AGS™ and many others. It also features video poker, bingo, keno, roulette and blackjack. Mystic Slots was developed by Ruby Seven Studios, a top social casino game developer and publisher. Mystic Slots is intended for an adult audience for entertainment purposes only. The game experience does not offer an opportunity to win real money. For more information or to play or download Mystic Slots, visit MysticSlots.com. About Ruby Seven Studios: Ruby Seven Studios is a top-ranking social casino gaming company based in Reno, Nevada and Kochi, India. Our mission is to bridge the gap between land-based casinos, online casinos and social casino gaming apps through strategic partnerships with land-based casinos, which currently include Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Fantasy Springs, Lake of the Torches Casino, and Choctaw Casinos & Resorts. With more than 130 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms. To learn more about Ruby Seven Studios, please visit rubyseven.com. About Mystic Lake Casino Hotel®: Owned and operated by the Shakopee Mdewakanton Sioux Community, Mystic Lake Casino Hotel is the premier gaming facility in the Midwest and the largest casino in Minnesota. Mystic Lake® creates original and exciting entertainment experiences for its guests with gaming, distinctive bars and restaurants, indoor and outdoor concert venues, unique special events, and luxurious accommodations, all just 25 minutes southwest of Minneapolis/Saint Paul. In 2018, Mystic Lake opened Mystic Lake Center®, a new event space and hotel tower. Offering state-of-the-art technology, this 70,000-square-foot venue hosts groups of all sizes for conferences, expos, weddings and other events. With 766 new and renovated modern hotel rooms, Mystic Lake is one of the largest hotels in the Twin Cities area.
THE FUTURE OF SOCIAL CASINOS
What is the Future of Social Casinos? There is no doubt that the social casino concept is booming. In 2020, the global social casino market was worth an estimated $6.2 billion and mobile casinos became the top-grossing iGaming genres. During the COVID-19 lockdowns in 2020, the gaming category had an incredible 37% year-on-year growth in downloads. So what is driving this growth? Let’s look at some of the factors causing it: Increased Penetration of Devices The global installed base of smartphones and tablets is expected to exceed 5 billion by 2023. This provides a large potential user base for social casino games. Advancements in Technology Social casino games are increasingly becoming more complex and sophisticated with the introduction of new technologies such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and blockchain. The increasing penetration of these technologies will create opportunities for social casinos to increase their user bases, engage users deeper, reduce fraudulent activities, and improve the overall gaming experience. Maturing of the Market The social casino market is maturing, with an increasing number of gamers becoming more comfortable with gaming in a social setting. In addition, the growth of new genres such as sports betting and fantasy sports are also helping to drive its growth. Increased Adoption of 4G/5G With the rollout of 4G/5G networks, there is a rapid increase in the number of social casino gamers as broadband speeds enable high-quality graphics and user experience. Presence of a Tournament Concept One area where social casinos have lagged is providing players with an incentive to continue playing and return frequently. This is now changing as developers and operators implement tournament concepts and progress-based gaming mechanics to keep players engaged in a social casino solution. So, What Does the Future Hold for Social Casinos? The future of the social casino concept is even brighter. Here are some key trends to watch out for: Proliferation of VR/AR-Based Social Casino Games Virtual reality and augmented reality are two of the most exciting new technologies in the gaming industry. They offer a more immersive experience for gamers and provide operators with an opportunity to attract new users, especially younger gamers who are more familiar with VR/AR technologies. Integration of Meta Features in Slot Games Slot games are one of the most popular genres in social casinos. To differentiate their games and make them more engaging, developers will start to integrate meta-features such as storylines, character development, and in-game choices into their slots games. Increased Adoption of Blockchain Blockchain is a distributed ledger technology that can revolutionize social casinos by providing transparency and trust among players, operators, and suppliers. We expect to see more blockchain-based social casino games in the years ahead. In conclusion, the social casino industry is strategically placed to make use of these growth drivers and continue its robust growth in the coming years. Ruby Seven Offers Robust B2B Social Casino Solutions Developed in the cloud, our B2B social casino solution is designed to help operators increase their user base by tapping into the lucrative market. Our platform offers a wide array of games that can be easily integrated into existing social networks or gaming platforms.
RUBY SEVEN STUDIOS SHORTLISTED AS SOCIAL GAMING OPERATOR OF THE YEAR AT SBC AWARDS
RENO, NEVADA (NOVEMBER 2021) – Ruby Seven Studios, a leader in the social gaming space, has been named as a finalist for the Social Gaming Operator of the Year. The SBC Awards 2021 North America rewards and celebrates the very best in sports betting and gaming; recognizing the achievements of operators, affiliates and suppliers. Ruby Seven is one of 4 finalists in the Social Gaming Operator of the Year category and hopes to take home the award which will be announced in early December 2021. Ruby Seven Studios is an award-winning social casino gaming company dedicated to creating fun and exciting products in the social gaming space. Our team’s mission is to bring casino game content to land-based and online casinos with engaging free-to-play casino gaming apps and websites. In 2021, our team not only launched new applications with land-based casino partners, we also continued to improve upon all of our already existing products with exciting new features and game content. Our land-based casino partnerships include Pechanga Resort Casino, Delaware North Gaming, Mystic Lake Casino Hotel, Fantasy Springs Resort Casino, Lake of The Torches Resort Casino and Choctaw Casinos & Resorts exact name. We have also partnered with more than a dozen casino game developers and manufacturers including Konami, Everi, Aruze, Gaming Arts and Incredible Technologies to bring their exciting casino games to the Ruby Seven platform. In addition, our internal game studio creates many of the most popular slots, keno, blackjack, bingo and video poker games on our platform. In 2021 we added great new features and games to our app experience. We launched in partnership with Mystic Lake Casino Hotel® and the Minnesota Vikings the all-new Vikings Jackpot Lounge with Vikings themed gaming content exclusive to Ruby Seven. We also rolled out an interactive roulette feature that brought the same excitement of a casino floor favorite to our players’ hands. In addition to this we continually released new slot content and fun in-game features such as our interactive Jackpot Lounges that allow our players to win together and chat with each other as well as send virtual drinks to other players within the lounge. To learn more about Ruby Seven Studios, please visit rubyseven.com.
SENIOR UI ARTIST / GRAPHIC DESIGNER
SENIOR UI ARTIST/GRAPHIC DESIGNER Ruby Seven Studios is looking for a rock star Graphic Designer with a deep-seeded passion for mobile game design and user interactions. You must possess impressive design chops, excellent UI skills, and a love for functioning both independently and as a vital part of a hardworking team. You’ll be working either remote or in our midtown Reno office alongside a staff of quirky gaming minds. Contact our recruiting manager with a resume and a cover letter detailing how you will blow our minds in this position. What You’ll Be Doing: Conceptualize, design, and implement UI for new and existing mobile and web games Create impactful online video and still ads and social media visuals Graphic Design work including: branding, logos, typography, & marketing materials Skills You’ll Need: Demonstrated ability in creating professional level digital images 4-10 years experience in Graphic Design, Web Design, and Video Design 2-4 years experience in User Interface design taking projects from concept to completion Master level experience with the Adobe Creative Suite Ability to visualize ideas from concept to completion Solid understanding of design principles – color, composition, visual language, typography Must be able to iterate fast and positively respond to feedback Strong self-starter with tons of personal motivation How to apply: Send your resume and portfolio link/PDF to careers@rubyseven.com
Data Scientist
Data Scientist: Ruby Seven Studios is looking for a talented Data Scientist for our office in Kochi, India. Some of our popular games are Best Bet Casino, Lucky North Casino, TropWorld Casino, Big Spin Bingo and Ruby Seven Video Poker. If this sounds like your kind of gig, email our hiring manager your resume and a brief cover letter detailing how you’ll shine in this position. Responsibilities: Consulting with internal customers (e.g., Marketing) to develop analyses that lead to actionable insights that accelerate profitable growth Wrangling data from multiple sources including sales, product, and customer/player databases to create integrated views that can be used to drive decision making Working with several large and complex SQL databases Designing and building reports and analyses by using analytics tool Detail statistical modelling by using machine learning algorithm Qualifications: 3-5 years of experience in Data Analytics Highly analytical data junkie who enjoys business analysis by using data interpretation skills – but doesn’t want to be a software engineer Positive, people-oriented, and energetic attitude Analytical, creative, and innovative approach to solving problems Strong written and verbal communication Profile – Economics; Computer Science; Engineering; Math’s/Statistics would be an added advantage Tech Skills: SQL Machine learning algorithm – individual who has developed a model by using machine algorithm Tools -Any Big data knowledge ( eg. Hadoop , Spark ) will be an added advantage Excel & advance excel R/Python- program language Any visualization tool (like tableau etc.) Logistic/multivariate regression, time series , knn clusters and sampling etc. Desired Profile: Should be highly creative and innovative Experience in Social game development industry is mandatory Should have hands-on experience in working on various matrices related to Social games Should have a successful track record of developing high quality entertainment products Should be very organized and should be able to work with minimal supervision Should have excellent written and verbal communication skills Should have a strong sense of task ownership and responsibility Should be up to date with the gaming industry trends and should have expertise in various platforms and genres Should have proven experience in a lead role Should be a good team player Should be familiar with the 2D/3D software How to apply: Send the CV to careersindia@rubyseven.com
Programmer / Senior Programmer
Programmer / Senior Programmer Ruby Seven Studios is looking for talented Programmers for our office in Kochi, India. Some of our popular games are Mystic Slots, Best Bet Casino, Lucky North Casino, Multi-Strike Video Poker, Big Spin Bingo and Ruby Seven Video Poker. If this sounds like your kind of gig, email our hiring manager your resume and a brief cover letter detailing how you’ll shine in this position. Desired Profile: • Experience in game development (C++/iOS/Android/HTML5/JavaScript). • Good Knowledge in object oriented programming languages. • Should be familiar with design patterns and object oriented concepts. • Requires good understanding of 2D graphics and game mathematics • Experience with game engines like Cocos2d-x, Phaser JS, PixieJS, Cocos2d JS etc will be an added advantage. • Experience in the design, implementation, and delivery of game products will be an added advantage. Additional requirements for Senior Programmer: • Extensive knowledge and understanding of programming languages. • Experience publishing games to stores. • Good knowledge on design patterns and object oriented concepts. • The candidate must have proven experience in the design, implementation, and delivery of game products. • Proficient understanding of code versioning tools, such as Git, SVN. • Experience in working with any low level 3D API like VULKAN, Metal, OpenGL, Direct X etc will be an added advantage. Experience: • Programmer: 2-4 years • Senior Programmer: 4-6 years How to apply: • Send the CV to careersindia@rubyseven.com
Technical Lead (Game Development)
Technical Lead (Game Development): Ruby Seven Studios is looking for a Technical Lead to maintain an enriching social gaming experience for our players across the globe. Some of our popular games are Best Bet Casino, Lucky North Casino, TropWorld Casino, Big Spin Bingo and Ruby Seven Video Poker. This is a hands-on technical role involving architecting games, reviewing code, and guiding the development team as well. Desired Profile: The candidate must have proven experience of 6+ years in the design, implementation, and delivery of game products. The candidate must have experience in leading a team of game developers in overseeing development/implementation and providing functional technology solutions. Extensive knowledge and understanding of programming languages and project architectures. Should be familiar with design patterns and object-oriented concepts. Requires good understanding of 2D graphics and game mathematics Ability to see big-picture designs from basic specifications and to problem solve complex issues. Experience in casino games is an added advantage. Email: careersindia@rubyseven.com
PHP Developer
PHP Developer: We are looking for a talented PHP Developer to manage our back-end services and ensure a seamless interchange of data between the server and our users. As a PHP Developer, you will be responsible for developing and coding all server-side logic. You will also be required to maintain the central database and respond to requests from the other developers. To ensure success as a PHP Developer, you should have in-depth knowledge of object-oriented PHP programming, understanding of MVC designs, and working knowledge of front-end technologies including HTML5, JavaScript, AJAX and CSS3. Responsibilities: Writing back-end code and building efficient PHP modules Developing back-end features with an optimized database Troubleshooting application and code issues Responding to integration requests from mobile/web developers *Updating and altering application features to enhance performance Skills & Qualificiations Bachelor’s degree in Computer Science or similar field Knowledge of front-end technologies including CSS3, JavaScript, AJAX and HTML5 Understanding of object-oriented PHP programming Knowledge of PHP web frameworks including Yii, Laravel will be an added advantage Proficient understanding of code versioning tools, such as Git, SVN Familiarity with MySQL/NoSQL databases Knowledge of AWS is also an added advantage Experience: 2 years How to apply: Send the CV to careersindia@rubyseven.com
Play all of your KONAMI favorites with Ruby Seven Studio’s Social Casino Apps!
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