BOOST PLAYER ACQUISITION + RETENTION WITH SOCIAL CASINO
Boost Player Acquisition + Retention With Social Casino Capturing accurate player email data and new players club signups are problems that plague the industry. Ruby Seven’s CEO Michael Carpenter and Luisa Woods, VP of Marketing, Gaming for Delaware North will show you how a social casino can generate new players, player email addresses and revenue. View our webinar to learn: What exactly a social casino is The state of social gaming An overview of gamification A social casino case study Interested? Contact us for a copy: rroberts@rubyseven.com Speakers: Michael Carpenter Ruby Seven Studios co-founder and President, Michael Carpenter, entered the social gaming arena in 2009 at Seattle’s PopCap Games (now part of EA). As the VP of Social Product Operations, Carpenter brought to life the organization’s social product operations group, building the team responsible for operating the top-rated games Bejeweled Blitz and Zuma Blitz. In early 2012, Carpenter founded Ruby Seven Studios, through the combination of a San Francisco-based game design team and ChaYoWo Games, one of India’s largest casual game developers. The company has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms and is considered one of the top B2B social casino providers to top land-based casinos. They currently build, operate and market the social casino offerings for Tropicana Entertainment, Gala/Coral, Pechanga Resort Casino and Delaware North Gaming. Michael holds a Bachelor of Science degree in Finance from Portland State University. Luisa Woods Luisa Woods has been in the online gaming sector for over 15 years. She is currently the VP of Marketing, Gaming and Entertainment at Delaware North, responsible for overseeing the marketing function for the company’s gaming operations in 7 states. Prior to joining Delaware North, Luisa served as corporate VP of Online and Internet Marketing at Tropicana Entertainment, Inc., responsible for marketing their online gaming operation, TopicanaCasino.com and the Tropworld social casino app. Previously she was Vice President of Online Marketing for Caesars Interactive Entertainment, and Chief Marketing Officer of Zen Entertainment, a leading social poker operator since acquired by NYX Gaming Group. Since joining the online gaming sector in the late 1990s, Luisa’s experience includes senior executive positions for leading operators. In her capacity, she managed operations and marketing for several vertically integrated casinos offering their own proprietary solutions as well as managing operations as a licensee. Her marketing experience spans across multiple online gaming product verticals including casino, poker, bingo and financial betting as well as multiple markets globally for both real money and social gaming. Luisa is a Canadian citizen and currently resides in Buffalo NY.
WHAT IS A SOCIAL CASINO?
WHAT IS A SOCIAL CASINO? Social casino games are free-to-play games online, on your phone, tablet or on Facebook that have casino games like slots, video poker, keno, bingo and blackjack. You can play online on your computer or install the game on your mobile device and just start playing casino games! What makes it a social casino game? Free Coins One of the major aspects of a social casino, is that you get plenty of free coins so that you can keep playing your favorite casino games for free. In our games, you get daily coin bonuses, bi-hourly coin bonuses, level up coin bonuses and more, so that you can keep spinning and dealing! Casino Games Social casino games also have, maybe obviously, casino games! However, there are differences between games. Our games are unique because they are jam-packed with the same real casino games that you see on the casino floor. Slots from Konami, Everi, and Aristocrat like China Shores, Mata Hari and Buffalo Moon, video poker from IGT like Multi-Strike Poker, and so much more. Most other social casino games give you their own version of famous games, with similar characters and themes, but we go above and beyond to bring you the real thing. Social Features What is one of your favorite things about going to the casino? Playing slots with your friends! Our social casinos are no different. You can invite friends to play along with you, gift your friends coins, ask for gifts from your friends if you are running low, and have your own social casino community. How do I get one of these social casino games? Many real, land-based casinos have social casinos so that their customers can play their favorite games at home. Choosing the right partner in this kind of endeavor is critical because you need someone who has access to real casino games in the digital world, who can build an amazing app and offer ongoing above-and-beyond support. There aren’t very many app developers who have what it takes to build a truly special social casino game that will take a real, land-based casino’s brand to the next level. A social casino is an extension of your brand, so you want to be very careful who you trust with it. Here are some things to look for in a social casino app developer: Have they worked with land-based casinos in the past? Have they successfully launched social casino games tied to real, land-based casinos? Do they have partnerships with real casino gaming content providers like IGT, Aristocract, Aruze, Konami and Everi? Do they know how to tie your loyalty system into the game? How experienced and proactive is their team? Are they capable of navigating the gaming laws when it comes to social casino and real money gaming? Whatever your choice is, your land-based casino brand needs a digital presence that engages your customers in a meaningful way, and social casino apps are the most effective way to do that!