LOYALTY PROGRAMS AND ALTERNATIVE GUEST ENGAGEMENT STRATEGIES IN THE SOCIAL CASINO INDUSTRY
Loyalty Programs Have Proven to Be Effective Marketing Strategies The closure of casinos during the pandemic caused these businesses to lose untold profits. Some went out of business. During that same time, however, the die-hard gamblers never lost the thrill of hearing the ding, ding, dings of the bright, shiny slot machines. Through the many […]