HOW CASINOS CAN REACH MILLENNIALS
How Casinos Can Reach Millennials The casino industry has gone through a drastic change in the last few years. The baby boomers have been the target audience of casinos for a long time, with flashy slot machines and Vegas style shows. Then the attention turned to gen x, things got a little flashier and casinos changed slightly to cater to the new audience. Currently, everything is changing again now that millennials have their own money to burn. With an average household income of $60,000 and $1.68 trillion in purchasing power, casinos need to figure out how to get to these up and comers. When you pair that with the fact that nearly four in 10 millennials (39%) say they interact more with their smartphones than they do with their significant others, parents, friends, children or co-workers, the answer to attracting millennials may lie in the palm of their hands. Social casinos are a way to draw millennials into your brand right from the device they are already using all the time. Having an app that is a close copy of your casino floor, with all of the games that people are used to playing in the casino, will entice people to your brand. This strategy can show this new audience that you are a casino brand that understands them. So, what do millennials want that you can show them through this new channel? Authenticity, experiences, and fun. By having a social casino app, you are showing that you want to connect with millennials. You are showing your authenticity by putting forth the effort to speak to them in a way they can relate to. Not direct mail, not a billboard, something tangible that shows up where millennials are already focused. Experiences. Millennials all want experiences, new experience, real experiences, all kinds of experiences. Without ever having to step foot in the city where your casino is located, you can introduce your casino’s brand to an audience and show them how amazing the experience really is and will be, at your casino. Lastly, fun. When it comes down to it, millennials, like all of the generations before them, just want to have a good time. Show them how fun your casino is with cool slot machines, poker, blackjack and more. Promote upcoming shows, tie your app into your themed nights and help them understand what your casino is all about. Give them a clear picture of the awesome time they will have when they visit your casino in person. When you show millennials all of these things, you have the ability to build loyal customers and casino patrons. Partner with a social casino app developer who has experience showcasing your brand, your games, and your unique value offering. That will be the only way to speak to millennials in a way they will connect with, appreciate, and find authentic. If you want to learn more about how to reach millennials with your casino brand, contact the experts at Ruby Seven Studios. We have successfully built, maintained and marketed social casino apps that continue to boost revenues for our casino partners.
HOW TO INCREASE YOUR CASINO CUSTOMER’S BRAND LOYALTY
How To Increase Your Casino Customer’s Brand Loyalty What would you do if customers came to your casino and had so much fun they wanted to package your whole casino up in their pocket and take it home with them? They loved your casino and your brand so much, they want to engage with you at home, when they are on the bus, when they are at work, pretty much everywhere. What if we told you that you probably have customers this thrilled, but they have no way to engage with your brand in a fun and meaningful way when they leave your casino? People go to casinos, have the time of their lives, let loose, and then many of them want to bring the fun home with them. They go online and search for free casino games, free slots, free video poker, free blackjack, download an app and play! Don’t believe us? According to SuperData, 82% of social casino players have visited a land-based casino within the past year, and 60% have visited in the past 6 months. It is critical for land-based casinos to have an online social casino presence to continue the brand loyalty of their customers. There are opportunities to… Heighten player experience: It will increase the players floor value by 2X! Social casino player average revenue is much higher than that of a leading B2C social casino game. Increase brand awareness: Your social casino is an extension of your casino, reinforcing your brand and property. Complement your land-based casino: Players are interested in connecting their social gameplay and land-based rewards. Re-engage your players, reactivate churned players and bring them back to your casino. Ruby Seven Studios is a powerhouse team that can build exciting social games AND integrate with any 3rd party content provider in the industry. We are the solution to your casino brand loyalty woes. We have worked with multiple large land-based casinos and entertainment companies including Tropicana Entertainment, Pechanga and Delaware North. We have seen how valuable closing this brand engagement loop can be! Integrating your casino rewards system with your social casino gaming app can truly create a seamless brand experience for all of the players who know and love you, not to mention attract new loyal players who have an awesome experience on your casino mobile app! How does this process work? The simplified version is that first, we meet and make sure we are a good fit for each other. Once we have established our relationship we come to an agreement on the development and the marketing of your social casino gaming app and get to work! Our experienced team designs a casino lobby for your game to mimic your actual casino lobby, ties your land-based promotions into your virtual world, and integrates real games like China Shores™ and Multi-Strike Poker that are on your casino floor. Together, we build the perfect casino app and introduce it to not only your audience, but audiences around the world. So what do you think? Are you ready to close the brand loyalty gap for your casino? If you have been looking for a social casino gaming solution, we might be your answer. Reach out to us and let’s see if we are a good fit. GET IN TOUCH