Marketing Executive – CRM (Fresher)

Role Overview

We are looking for an enthusiastic and motivated Marketing Executive (CRM) to join our CRM team at a fast-paced gaming company. This is an entry-level role, ideal for freshers who are eager to learn about customer engagement, digital marketing, and CRM platforms. The role focuses on supporting in-game CRM activities, executing campaigns, and communicating effectively with internal teams to deliver meaningful customer experiences.

If you enjoy working with data, writing clear messages, and understanding player behavior, this role is a great place to begin your marketing journey in gaming.

Key Responsibilities

  • Assist in managing day-to-day operations of the CRM platform, ensuring data accuracy, segmentation, and proper integration with other marketing and sales tools.
  • Build, and deploy multi-channel campaigns (email, push, SMS, in-app, etc.) focused on customer acquisition, engagement, retention, and reactivation.
  • Assist in drafting campaign content and coordinating approvals.
  • Track basic campaign metrics such as opens, clicks, and engagement.
  • Work closely with product, design, and sales teams to ensure consistent messaging across all touchpoints.

Desired Profile

  • Bachelor’s degree (or final-year student) in Commerce,English, Business, Communications, Journalism or a related field.
  • Strong communication skills (written and verbal) with attention to clarity and tone.
  • Interest in digital marketing, CRM tools, email marketing, or customer engagement.
  • Basic knowledge or interest in content writing, copywriting, or social media marketing is a plus.
  • Passion for Gaming & Gaming Industry.
  • Willingness to learn new tools, platforms, and marketing technologies.
  • Good organizational skills and a proactive attitude.

Work Experience

Fresher / 0–2 year of experience

How to Apply:

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