Marketing Executive – CRM (Fresher)
Role Overview We are looking for an enthusiastic and motivated Marketing Executive (CRM) to join our CRM team at a fast-paced gaming company. This is an entry-level role, ideal for freshers who are eager to learn about customer engagement, digital marketing, and CRM platforms. The role focuses on supporting in-game CRM activities, executing campaigns, and communicating effectively with internal teams to deliver meaningful customer experiences. If you enjoy working with data, writing clear messages, and understanding player behavior, this role is a great place to begin your marketing journey in gaming. Key Responsibilities Assist in managing day-to-day operations of the CRM platform, ensuring data accuracy, segmentation, and proper integration with other marketing and sales tools. Build, and deploy multi-channel campaigns (email, push, SMS, in-app, etc.) focused on customer acquisition, engagement, retention, and reactivation. Assist in drafting campaign content and coordinating approvals. Track basic campaign metrics such as opens, clicks, and engagement. Work closely with product, design, and sales teams to ensure consistent messaging across all touchpoints. Desired Profile Bachelor’s degree (or final-year student) in Commerce,English, Business, Communications, Journalism or a related field. Strong communication skills (written and verbal) with attention to clarity and tone. Interest in digital marketing, CRM tools, email marketing, or customer engagement. Basic knowledge or interest in content writing, copywriting, or social media marketing is a plus. Passion for Gaming & Gaming Industry. Willingness to learn new tools, platforms, and marketing technologies. Good organizational skills and a proactive attitude. 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Customer Support Manager – Social Casino Games
Customer Support Manager – Social Casino Games Location: Hybrid/ Kochi Department: Customer Support Reports To: Head of Product We are looking for a Customer Support Manager to manage player support operations for our games. The ideal candidate will manage a small team handling player query across in-app support tools such as Helpshift and through other channels like emails, direct communication, etc. ensuring fast, empathetic, and high-quality resolutions that enhance player satisfaction and retention. This role sits at the intersection of player experience, live operations, and product, and requires a strong understanding of player support, play patterns, and monetization-related support flows. Key Responsibilities: Customer Support Manage a team of customer support executives, handling player queries via Helpshift and related support mediums. Define and monitor tickets throughout the day and ensure that the resolution and communication with the player is on time. Create shift plans/ rosters and workflows to support 7 day-a-week operations, including weekends and peak events. Coordinate and raise flags as and when required, to product teams and take their input on customer queries. Ensure empathetic and player-first communication, especially for high-value and regular users. Handle escalations and VIP player issues with high professionalism. Tools, Process & Automation Own configuration and optimization of Helpshift workflows, including: FAQs & knowledge base Chatbot flows & automation Ticket tags, and categorization Continuously improve support processes to increase efficiency without sacrificing quality. Reporting & Insights Ability to identify recurring issues, fraud patterns, exploits, and churn drivers, and routinely communicate with product teams when any pattern is frequent Share player insights / feedback with Product, Live Ops, QA and relevant teams Social media pages /Store comments/ Chargebacks Ensure that all the social media pages for our titles are routinely screened and the player comments have been addressed. Ensure that the play store and app store’s player feedback are replied and product team’s input is taken into account Work on chargebacks raised by players as and when required. Required Qualifications: 5+ years of experience in Customer Support / Player Support, with 2+ years in managerial role. Prior experience in gaming, social casino, or F2P mobile apps (strongly preferred). Hands-on experience with Helpshift or similar tools (Zendesk, Freshdesk, Intercom). Proven ability to manage high-volume, fast-paced support operations. Excellent written and verbal communication skills in English (exposure to generative AI for enhancing communication is preferred). How to Apply: Send the CV to careersindia@rubyseven.com. 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Partner Creative Designer
Partner Creative Designer Reports To: Creative Team Dotted-Line Collaboration: Partnerships Manager We’re looking for a highly creative and collaborative Partner Creative Designer to develop co-branded marketing assets for our brick-and-mortar casino partners. This role is dedicated to showcasing our games through customized creative toolkits, digital collateral, and promotional materials that seamlessly blend partner and brand aesthetics. You’ll collaborate with the Partnerships Manager and Creative Team to design assets that help casino partners bring our games to life across their on-property and digital channels. Key Responsibilities: Design co-branded creative assets for casino partners, including banners, landing pages, digital displays, and print collateral. Adapt creative to match each partner’s brand while maintaining core brand identity and standards. Create turnkey toolkits that enable partners to easily promote our digital games. Collaborate with CRM Ops and Partnerships on timing, asset delivery, and campaign integration. Ensure all designs adhere to property brand guidelines, technical specs, and creative approval processes. Maintain a centralized repository of partner assets for future reuse and optimization. Qualifications: 5 – 8 years of experience in marketing or partnership design, ideally within gaming, casino, or hospitality. Expertise in Adobe Creative Suite, and digital/print production. Experience designing for co-branded or multi-brand environments. Strong attention to visual detail and understanding of brand identity systems. Excellent collaboration and communication skills – able to manage multiple partner feedback loops. Success Looks Like: Casino partners receive visually stunning, easy-to-activate creative that drives engagement. Co-branded materials reflect both partner and brand identities seamlessly. Creative toolkits streamline partner promotions and enhance brand presence across all properties. How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Creative Designer
CRM Creative Designer Reports To: Creative Team (with dotted-line collaboration to CRM Operations Manager) We’re looking for a versatile and detail-oriented CRM Creative Designer to elevate the look, feel, and performance of our global lifecycle and campaign communications. This role is responsible for designing and producing best-in-class creative assets across Email, Push, and In-App channels, blending visual storytelling with performance-driven design. You’ll partner closely with the CRM Operations Manager to bring campaign concepts to life across multiple gaming and casino brands, ensuring every asset aligns with creative strategy, brand identity, and channel requirements. The ideal candidate thrives at the intersection of design and data, creating work that’s not just beautiful, but measurable. Key Responsibilities: Design & Execution Design and build modular, dynamic templates for Email, Push, and In-App CRM communications. Produce campaign assets that balance brand storytelling with conversion goals (engagement, retention, reactivation). Collaborate with Copywriters and CRM Ops to develop creative test variants (subject lines, CTAs, visual treatments). Adapt creative across multiple casino brands and product identities while maintaining brand consistency. Ensure all deliverables are optimized for accessibility, readability, and mobile-first performance. Collaboration & Workflow Work cross-functionally with the Creative team for brand alignment, asset approvals, and toolkit maintenance. Collaborate with CRM Ops on production schedules, creative briefs, and asset delivery timelines. Partner with BI and CRM Analyst to evaluate creative performance and inform future iterations. Maintain an organized asset library and version control system for CRM creative. Innovation & Optimization Experiment with visual trends, motion, and personalization opportunities within lifecycle design. Contribute to the development of global CRM design standards and guidelines. Support A/B testing initiatives with fresh creative variations and data-informed refinements. Qualifications: 4-7 years of experience in graphic design, digital marketing, or lifecycle creative roles. Proven experience designing for CRM or lifecycle channels (Email, Push, In-App). Proficiency in Adobe Creative Suite or equivalent design tools. Familiarity with HTML/CSS for email design (understanding, not coding). Experience in gaming, casino, or entertainment industries strongly preferred. Strong understanding of layout, color, typography, and user experience principles. Ability to manage multiple projects and deliver under tight deadlines. Collaborative mindset and comfort working with data-informed design decisions. Success Looks Like: Every CRM campaign launches with cohesive, brand-aligned creative across all channels. Modular templates reduce production time and increase testing velocity. Design tests consistently improve engagement and conversion rates. Collaboration between Creative and CRM feels seamless – delivering both quality and speed. CRM creative is elevated from “production” to “performance storytelling.” How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Production Lead
CRM Production Lead Reports To: Senior CRM & Social Manager Functional Collaboration: CRM Operations Manager (U.S.) Direct Reports: CRM Associates We’re seeking a proactive and detail-driven CRM Production Lead to oversee the day-to-day campaign and lifecycle production within our global CRM program. This role works under the Senior CRM & Social Manager to lead a team of CRM Associates and ensure flawless campaign execution across all digital channels. The CRM Production Lead serves as the executional lead for the India CRM team – managing workflow, enforcing QA standards, and maintaining seamless alignment with the U.S.-based CRM Operations Manager to ensure every campaign and journey is delivered accurately and on time. Ideal candidates bring hands-on CRM experience, strong leadership skills, and a proven ability to operate in gaming or casino environments where precision and speed are critical. Key Responsibilities: Daily Production & Execution Manage daily campaign and lifecycle builds across Email, Push, In-App, and SMS channels. Lead, assign, and review tasks for the CRM Associates to ensure accuracy and timely delivery. Execute campaign setups, segmentation, and dynamic content within the CRM platform. Ensure all deliverables meet global standards and align with the CRM Operations Manager’s specifications. Quality Assurance & Workflow Perform thorough QA on all builds, including creative assets, targeting, tokens, and links. Maintain build trackers, QA logs, and handoff reports to provide transparency to both India and U.S. teams. Identify process inefficiencies or recurring errors and recommend improvements. Uphold consistent build documentation and process discipline across the India CRM team. Platform & Process Expertise Execute and manage campaigns in CleverTap (preferred) or other major CRM platforms (Braze, Salesforce Marketing Cloud, Airship, etc.). Oversee tagging, segmentation, and event logic to maintain data accuracy. Collaborate with the CRM Ops Manager to implement new templates, triggers, and test frameworks. Ensure version control and consistent use of CRM naming and tagging conventions. Collaboration & Communication Partner closely with the Senior CRM & Social Manager for daily workflow management and team direction. Work collaboratively with the CRM Ops Manager to align execution with lifecycle strategy and QA standards. Provide concise daily updates on build progress, blockers, and completed deliverables. Communicate clearly across time zones to ensure smooth global handoffs. Qualifications: 4–6 years of experience in CRM operations or campaign production. Hands-on experience with CleverTap or similar platforms (Braze, SFMC, Airship, etc.). Prior experience in gaming or casino CRM (social, mobile, or real-money). Proven ability to lead small teams and manage multiple concurrent campaigns. Strong attention to detail with a focus on accuracy, timing, and data integrity. Excellent written and verbal communication skills for cross-functional collaboration. Success Looks Like: Campaigns and lifecycle journeys launch on schedule with zero QA errors. The India CRM team operates efficiently with clear accountability and process consistency. Daily collaboration with the U.S. CRM Ops Manager is smooth, proactive, and productive. Reporting, tagging, and build documentation are accurate and maintained at all times. Sr. CRM and Social Manager can confidently oversee delivery while the CRM Ops Manager focuses on optimization and insights. How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Analyst
CRM Analyst Reports To: CRM Operations Manager* Dotted-Line Collaboration: Business Intelligence (BI) & Partnerships Manager We’re looking for a data-driven and detail-oriented CRM Analyst to transform campaign performance data into actionable insights that drive engagement, retention, and monetization across our portfolio of gaming and casino products. This role partners closely with the CRM Operations Manager to evaluate lifecycle performance, inform testing strategy, and measure campaign ROI. The CRM Analyst also supports B2B partner reporting, providing visibility into CRM impact across multiple white-label casino brands. The ideal candidate has strong analytical instincts, a deep understanding of player behavior and segmentation, and the ability to translate complex data into clear narratives for marketing and executive audiences. Key Responsibilities: Performance Measurement & Analysis Monitor CRM campaign performance across Email, Push, In-App, and SMS channels. Partner with the CRM Operations Manager to define KPIs, control groups, and success metrics for all lifecycle programs. Conduct post-campaign analyses to evaluate performance by segment, creative, cadence, and channel. Identify key trends, insights, and opportunities to improve retention and monetization. Create monthly and quarterly performance recaps with actionable recommendations. Reporting & Visualization Build and maintain CRM dashboards in partnership with BI (Looker, Tableau, or similar). Consolidate CRM metrics (delivery, open, CTR, ARPU, Conversions, revenue, player journeys) across brands into cohesive views. Provide customized reporting packages to the Partnerships team for external B2B client deliverables. Maintain clean data definitions, ensuring consistency in tracking across channels and campaigns. Testing & Optimization Support test design and measurement for A/B and multivariate experiments. Analyze impact of segmentation logic, personalization, and messaging variations. Surface insights that directly inform future creative, channel mix, and lifecycle strategy. Cross-Functional Collaboration Work closely with BI to validate data pipelines, event tagging, and attribution logic. Partner with Product and Loyalty teams to connect CRM performance to behavioral and revenue outcomes. Collaborate with the CRM Ops Manager and Director of Marketing to translate insights into new journey triggers and audience rules. Provide CRM data and results to leadership, Partnerships, and external stakeholders as needed. Qualifications: 4 – 7 years of experience in CRM analytics, lifecycle marketing analysis, or marketing data science. Experience in gaming, casino, or entertainment industries required (social, mobile, or real-money gaming preferred). Proficiency with SQL, Excel, and visualization tools (Looker, Tableau, Power BI, or equivalent). Familiarity with CRM platforms (CleverTap, Braze, Salesforce Marketing Cloud, or similar). Strong grasp of key lifecycle metrics – retention, reactivation, ARPU, churn rate, LTV, and engagement. Comfortable analyzing large datasets and presenting insights clearly to non-technical audiences. Exceptional attention to detail and ability to manage multiple projects across brands. Success Looks Like: Campaign dashboards deliver real-time visibility into CRM performance across all brands. Insights directly influence segmentation strategy, creative testing, and lifecycle optimization. CRM reporting aligns seamlessly with BI and Partnerships deliverables. Leadership has a clear, data-backed understanding of how CRM drives player retention and revenue. The CRM Ops Manager and Partnerships Manager rely on you as the data authority for CRM performance storytelling. How to Apply: Send the CV to careersindia@rubyseven.com. 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Life Cycle Manager
LifeCycle Manager Location: India (Remote) Reports To: Director of Marketing Collaborates With: CRM Operations Manager, CRM Analyst, Creative Team, Partnerships Manager We’re looking for a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs that drive player retention, engagement, and monetization across our gaming and casino products. This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in CleverTap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact. The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences. Key Responsibilities: Lifecycle Strategy & Design Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back. Define player segments and map behavioral triggers to appropriate communications and incentives. Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU. Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within CleverTap. Testing & Optimization Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives). Collaborate with CRM Analyst to measure performance and identify actionable insights. Adjust triggers, cadence, and messaging based on engagement and monetization trends. Work closely with Creative to tailor content for each lifecycle stage and player persona. Cross-Functional Alignment Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events. Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels. Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic. Share insights with leadership to guide CRM evolution and player experience improvements. Data & Reporting Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst. Monitor cohort performance to identify opportunities for new automation or refinement. Provide quarterly lifecycle performance reports and recommendations to senior leadership. Qualifications: 5-8 years of CRM, lifecycle marketing, or retention marketing experience. Experience in gaming or casino marketing is required (social, mobile, or real-money gaming). Proven success building automated lifecycle programs in platforms like CleverTap, Braze, or Salesforce Marketing Cloud. Strong analytical skills with experience using Looker, Tableau, or other BI tools. Deep understanding of segmentation, user behavior, and event-driven marketing. Excellent communication and project management skills – able to translate data into strategy and execution. Strong collaboration skills across marketing, product, creative, and data teams. Success Looks Like: Automated journeys cover every major player lifecycle stage with measurable lift in retention and reactivation. Lifecycle performance is consistently tracked and optimized for engagement and monetization. Insights from lifecycle data directly inform CRM strategy and creative testing. CRM and Lifecycle programs work seamlessly across U.S. and India teams, reducing manual campaign dependency. You are the go-to expert for lifecycle strategy – connecting player data to business outcomes. How to Apply: Send the CV to careersindia@rubyseven.com. 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Data Analyst – Gaming (with AI exposure)
Data Analyst – Gaming (with AI exposure) We are looking for a data-driven, player-focused Data Analyst with exposure to AI and data query language to join our analytics team. You will work closely with Product, Game Design, UA, LiveOps, and Monetization teams to analyze player behavior, optimize game performance, and support AI-powered insights that enhance player engagement and revenue. Key Responsibilities: Player & Game Insights Analyze in-game player behavior, progression, economy, funnels, and retention patterns. Support live-ops decisions with insights on events, offers, and content performance. Identify trends, churn indicators, bottlenecks, and player segmentation opportunities. Leverage AI tools (e.g., ChatGPT, analytics copilots, automated ETL assistants) to accelerate data exploration, reporting, and insights. Reporting & Dashboards Build and maintain dashboards for KPIs like DAU/MAU, retention, ARPDAU, conversion metrics, UA performance, etc., as and when required. Create automated pipelines for reports using SQL, Python, or BI tools. Cross-Functional Collaboration Partner with Game Designers, PMs, and other teams as required, to evaluate new features, A/B tests, and player journeys. Present insights in a clear, visual, and narrative-driven manner to help teams make data-backed decisions. Required Qualifications: 3-5 years of experience as a Data Analyst, preferably in gaming, mobile apps, or digital products. Strong SQL skills for querying large event-level datasets. Experience with Python/R for analysis, EDA, or model support. Understanding of gaming KPIs: retention, funnels, economy, monetization metrics, churn, LTV, ARPU/ARPDAU. Exposure to AI workflows or model lifecycle (usage and understanding of prominent tools). Hands-on experience with open-source BI tools Strong storytelling and communication skills for sharing data insights with non-technical teams. How to Apply: Send the CV to careersindia@rubyseven.com. 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Graphic Artist – Casino Gaming (5-6 Years Experience)
Graphic Artist – Casino Gaming (5-6 Years Experience) As a 2D graphic artist in the casino games industry, create visually stunning assets like symbols, characters, and backgrounds to align with the game’s theme and creative vision. Key responsibilities include designing and illustrating game elements, collaborating with design and development teams, ensuring style consistency, and optimizing assets for performance. The role requires strong knowledge of art fundamentals and proficiency in tools like Adobe Photoshop and Illustrator. Usage of AI tools to speed up the process is an advantage. Knowledge of AI tools is mandatory. Responsibilities: Design and illustration: Design and create a wide range of high-quality, final-production 2D assets, including payout symbols (high, low, wild, scatter, bonus), backgrounds, reel strips, Popups, and Win screens, ensuring they align with the game’s theme and style. Concept development: Participate in brainstorming sessions, develop concepts, and create storyboards and mood boards to bring the game’s theme to life. Collaboration: Work closely with game designers, developers, and art leads to ensure visual assets are integrated seamlessly into the game engine and match the project’s vision. Style and quality control: Maintain artistic consistency and a high quality bar across all game assets, ensuring style cohesion throughout the project. Asset optimization: Optimize art assets for performance and memory efficiency without compromising visual quality. Collaboration: Work seamlessly with Game Design, Animation, and Technical Art teams to understand requirements and iterate on designs. Required skills and qualifications: Experience: Minimum of 5-6 years of professional experience as a Graphic Artist, UI Artist, or 2D Artist specifically within the casino, gambling, or mobile social casino gaming industry. Art fundamentals: Strong understanding of composition, color theory, lighting, anatomy, and perspective. Software proficiency: Expertise in digital art tools such as Adobe Photoshop, Illustrator, and other relevant software. UI/UX Understanding: Proven ability to create functional, intuitive, and visually appealing game UI layouts and elements. Technical knowledge: Ability to understand technical constraints and optimize assets for a game engine. Collaboration: Excellent communication and teamwork skills. Experience: Previous experience in game art, particularly in mobile or social games, is a plus Knowledge of AI tools is a must. Bonus points for: Experience working on mobile casino or social slot games. Skill in creating animated symbols or effects (using After Effects, Spine, or similar tools). Familiarity with current casino game trends and art styles. Understanding of visual storytelling and theme composition. How to Apply: An online portfolio is mandatory for screening. Candidates may upload a portfolio in a blog/free website and include the link in the CV. Send the CV to careersindia@rubyseven.com. 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Technical Artist – Casino Gaming (1-3 Years Experience)
Technical Artist – Casino Gaming (1-3 Years Experience) As a Technical Artist with 1-3 years of experience, you will act as the crucial link between our Art and Engineering teams. You will be responsible for ensuring art assets are efficiently integrated into the game engine while maintaining the artistic vision and adhering to technical constraints. This role requires a blend of artistic skill, technical knowledge, and a problem-solving mindset, with a strong focus on the unique demands of casino game development. Responsibilities: Asset Implementation & Optimization: Integrate 2D assets (e.g., symbols, backgrounds, UI elements, animations) into the game engine maintaining the current art pipeline. Performance: Optimize art assets for size and performance across platforms without sacrificing visual quality on their own. VFX and Animation Optimization: Implement, and optimize visual effects (VFX) and in-game animations. Technical Problem Solving: Identify, diagnose, and resolve technical issues that arise during art implementation. Required Skills and Experience: 1-3 years of professional experience as a Technical Artist or in a similar game development role. Proven experience working on shipped or live casino or video games desirable. Advanced skills with art creation software, mainly Adobe Photoshop. Basic to intermediate scripting knowledge is highly desirable. Excellent problem-solving and analytical skills with meticulous attention to detail. Strong verbal and written communication skills, with the ability to bridge the communication gap between artistic and technical disciplines. Knowledge of AI tools is a bonus. Desired Qualifications (Bonus Points): Experience with 2D design tools (e.g., Photoshop, Illustrator). Communication: Ability to effectively communicate with both technical and non-technical team members. Strong analytical and debugging skills to identify and solve complex technical challenges. How to Apply: An online portfolio is mandatory for screening. Candidates may upload a portfolio in a blog/free website and include the link in the CV. Send the CV to careersindia@rubyseven.com. 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