Partnership with LED Gaming


June 5th, 2014. Social mobile casino creator Ruby Seven Studios has announced a new partnership with renowned casino game developers Leading Edge Design (LED Gaming), best known for their popular casino titles Cleopatra WildTiles and Multi-Strike Poker and influential founder and prominent game designer, Larry DeMar.

DeMar got his start in game design developing classic arcade titles such as Defender, Stargate and Robotron: 2084, which went on to be some of the best-selling arcade games of the 1980s. For 35 years, DeMar and his team have been industry leaders, creating innovative game design for pinball machines, video games, and gaming machines. DeMar is a member of the Pinball Hall of Fame, has 38 issued US Patents and has received 20 best-of-industry awards for his games. Most recently, DeMar was a founding partner of Spooky Cool Labs, now a part of Zynga.

The partnership between LED and Ruby Seven Studios includes a publishing agreement to take LED games, starting with Multi-Strike Poker, to social and mobile platforms. The social and mobile casino segment has experienced tremendous growth, with projected combined revenue of $2.9 billion in 2013 alone.

Michael Carpenter, CEO Ruby Seven Studios commented on the new partnership. “Ruby Seven Studios is very excited to be working with LED’s incredible game design talent. We can’t wait to take Multi-Strike and other great LED titles to social platforms.”

“This partnership combines the Casino and game-making expertise of LED with the social and mobile operation and expertise of Michael and his Ruby Seven team,” said Larry DeMar, President of LED Gaming. “We can’t wait to bring hit games like Multi-Strike Poker to this market along with some ideas that are totally new.”

Leading Edge Design was founded in 1999 and is one of the chief suppliers of innovative casino games played on casino floors across America. With a mission to bring new types of games to the casino industry, LED’s game development staff has over 100 years of combined experience making award-winning, industry-leading games. With 16 patented games and many patents pending, LED is dedicated to creating new, innovative, and unique gaming concepts and continually pushing the boundaries of the casino gaming experience.

Ruby Seven Studios was co-founded in 2012 by the former VP of Social Product Operations for PopCap Games, Michael Carpenter, and founder of leading Indian casual games developer ChaYoWo Games, Jugul Thatchery. Their combined vision is to bring innovation to the social casino game genre with high-quality titles and fresh twists on classic casino games. With nearly 100 employees worldwide, Ruby Seven Studios has released over 25 titles for Facebook and mobile platforms. Top titles include TimeQuest Slots, Slots of Plunder, Fire and Ice Slots, Big Spin Bingo, and Cats vs Dogs Slots. To learn more about Ruby Seven Studios and their games on iOS, Android, Kindle, and Facebook, visit