LifeCycle Manager
LifeCycle Manager Location: United States (Remote) Reports To: Director of Marketing Collaborates With: CRM Operations Manager, CRM Analyst, Creative Team, Partnerships Manager We’re looking for a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs that drive player retention, engagement, and monetization across our gaming and casino products. This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in CleverTap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact. The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences. Key Responsibilities: Lifecycle Strategy & Design Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back. Define player segments and map behavioral triggers to appropriate communications and incentives. Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU. Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within CleverTap. Testing & Optimization Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives). Collaborate with CRM Analyst to measure performance and identify actionable insights. Adjust triggers, cadence, and messaging based on engagement and monetization trends. Work closely with Creative to tailor content for each lifecycle stage and player persona. Cross-Functional Alignment Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events. Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels. Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic. Share insights with leadership to guide CRM evolution and player experience improvements. Data & Reporting Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst. Monitor cohort performance to identify opportunities for new automation or refinement. Provide quarterly lifecycle performance reports and recommendations to senior leadership. Qualifications: 5-8 years of CRM, lifecycle marketing, or retention marketing experience. Experience in gaming or casino marketing is required (social, mobile, or real-money gaming). Proven success building automated lifecycle programs in platforms like CleverTap, Braze, or Salesforce Marketing Cloud. Strong analytical skills with experience using Looker, Tableau, or other BI tools. Deep understanding of segmentation, user behavior, and event-driven marketing. Excellent communication and project management skills – able to translate data into strategy and execution. Strong collaboration skills across marketing, product, creative, and data teams. Success Looks Like: Automated journeys cover every major player lifecycle stage with measurable lift in retention and reactivation. Lifecycle performance is consistently tracked and optimized for engagement and monetization. Insights from lifecycle data directly inform CRM strategy and creative testing. CRM and Lifecycle programs work seamlessly across U.S. and India teams, reducing manual campaign dependency. You are the go-to expert for lifecycle strategy – connecting player data to business outcomes. How to Apply: Send the CV to careers@rubyseven.com. 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CRM Operations Manager
CRM Operations Manager Location: United States (Remote) Reports To: Director of Marketing We’re looking for an experienced and highly organized CRM Operations Manager to serve as the operational lead for our global CRM program. This role bridges strategy, execution, and analysis, owning day-to-day campaign operations, lifecycle journey management, and cross-functional coordination across Marketing, Product, BI, and Partnerships. The ideal candidate brings a deep understanding of gaming or casino CRM, thrives in a fast-moving, data-driven environment, and has proven success managing cross-timezone teams. You’ll translate lifecycle strategy into precise execution, ensuring every campaign and journey delivers measurable engagement, retention, and revenue impact. Key Responsibilities: Operational Ownership Manage end-to-end CRM campaign and lifecycle execution across Email, Push, In-App, and SMS. Translate lifecycle strategy into executable workflows, segmentation logic, and trigger-based journeys. Maintain the master CRM calendar, ensuring cadence, content, and channel alignment. Direct day-to-day collaboration with India-based CRM team for builds, QA, and deployment. Create and maintain documentation, QA standards, and workflow checklists. Platform & Data GovernanceCampaign Execution Serve as the U.S. point of contact for CRM platform management (CleverTap strongly preferred, Braze, SFMC, or equivalent). Oversee tagging conventions, control groups, and event setup to maintain data integrity. Partner with BI and Product to ensure event data and segmentation remain accurate. Identify opportunities to streamline, automate, and personalize campaigns for performance lift. Campaign Performance & Reporting Partner with the CRM Analyst and BI to measure and optimize campaign effectiveness. Design and execute A/B and multivariate tests, evaluating creative, segmentation, and timing. Surface insights to inform creative testing, lifecycle triggers, and retention strategy. Deliver regular reporting and recommendations to leadership and B2B partner teams. Cross-Functional Collaboration Liaise with Partnerships, Creative, and Product to align CRM content and timing with key initiatives. Work closely with the CRM Art Resource to ensure creative assets meet channel and testing needs. Ensure cross-team visibility into campaign calendars, performance, and upcoming priorities. Qualifications: 5-8 years of experience in CRM, lifecycle marketing, or marketing operations. Experience in gaming or casino CRM is required (social, mobile, or real-money gaming). Hands-on experience with a major CRM platform – CleverTap preferred, but Braze, SFMC, or the like also considered. Proven track record of managing both campaign execution and lifecycle automation. Experience managing or partnering with offshore teams (India or similar time zones). Strong analytical mindset with a command of A/B testing, segmentation, and performance metrics. Proficiency with reporting tools such as AppsFlyer, Looker, Tableau, or equivalent. Excellent project management, communication, and collaboration skills. Success Looks Like: Campaigns and automated journeys launch flawlessly across all segments and channels. CRM execution operates as a coordinated, 24-hour global workflow. Testing and reporting directly inform creative, cadence, and segmentation improvements. CRM results clearly ladder up to retention, monetization, and partner performance goals. How to Apply: Send the CV to careers@rubyseven.com. 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