Marketing Specialist (CRM)
Marketing Specialist (CRM) We are seeking a detail oriented and data driven Marketing Specialist (CRM) to join our marketing team. This role will focus on managing customer relationship management (CRM) systems and executing personalized, automated, and data-driven marketing campaigns to engage, retain, and grow our customer base. The ideal candidate is passionate about customer journeys, email and lifecycle marketing, and using data insights to drive business impact. Key Responsibilities: CRM Management Manage day-to-day operations of the CRM platform, ensuring data accuracy, segmentation, and proper integration with other marketing and sales tools. Collaborate with IT/Engineering teams to ensure smooth CRM functionality and data synchronization. Strong understanding of CRM strategies, customer segmentation, and lifecycle marketing. Campaign Execution Plan, build, and deploy multi-channel campaigns (email, push, SMS, in-app, etc.) focused on customer acquisition, engagement, retention, and reactivation. Develop A/B tests and optimize campaigns for higher open rates, click-through rates, and conversion. Customer Journey & Segmentation Design and implement automated customer journeys, triggered messaging, and personalized communications. Create audience segments based on behavioral, transactional, and demographic data. Analytics & Reporting Track CRM campaign performance and deliver insights to stakeholders. Monitor key KPIs such as customer retention, churn rate, lifetime value (LTV), and ROI. Collaboration & Operations Work closely with product, design, and sales teams to ensure consistent messaging across all touchpoints. Support broader marketing initiatives through CRM-driven campaigns. Desired Profile: Bachelor’s degree in Marketing, Business, Communications, or related field. Excellent communication (written and verbal), and problem-solving skills. Interest and/or experience in video editing, content creation, and copywriting to produce compelling content. Ability to stay up to date with emerging digital tools, platforms, and social media marketing trends. Hands-on experience working with CRM tools preferred. Work Experience:0-2 years How to Apply: Send the CV to careersindia@rubyseven.com. 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Content Manager
Content Manager – Growth Ruby Seven Studios, Inc. We’re building the next era of social-casino entertainment — and we need creators who think differently. If you love experimenting with content, diving into data, and turning insights into performance, this is where your creativity will actually move numbers. What You’ll Do: Create content that drives performance KPIs: Hook Rate, CTR, CVR, IPM, Engagement, and Revenue Growth. Build and maintain a high-impact repository of video hook ideas, ad scripts, test hypotheses, and ad copies for rapid testing and scaling. Research player psychology, trends, and competitor creativity to fuel smarter campaigns. Break down creative performance across the user funnel — from impression to page views to installs to the FTUE till purchase and beyond. Translate funnel insights into stronger creative hypotheses and better-performing campaigns. Collaborate with UA, ASO, and Live-Ops on constant A/B testing — learn, iterate, and double down on winners. Write compelling scripts, social posts, App Store copy, and LiveOps messaging that resonate instantly with players. Align content calendars with product releases, seasonal moments, and growth opportunities. Work closely with designers and editors to ship high-quality creative(images and videos), at speed. What You Bring: 2–5 years in content creation or digital marketing— preferably gaming A hacker mindset: you create, test, learn, evolve and also know your shortcuts Strong storytelling instincts with the ability to get to the point fast and clearly. Curiosity toward data, analytics dashboards, and audience insights. A portfolio showing sharp thinking — performance wins are a huge plus. Comfort in fast-changing environments where speed and quality both matter. Positive approach – Come with questions and later with solutions, never problems The Growth DNA Creativity backed by logic Research that drives hypothesis Data that guides decision-making Ownership that pushes outcomes over output How to Apply: Send the CV to careersindia@rubyseven.com. 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