CRM Creative Designer
CRM Creative Designer Reports To: Creative Team (with dotted-line collaboration to CRM Operations Manager) We’re looking for a versatile and detail-oriented CRM Creative Designer to elevate the look, feel, and performance of our global lifecycle and campaign communications. This role is responsible for designing and producing best-in-class creative assets across Email, Push, and In-App channels, blending visual storytelling with performance-driven design. You’ll partner closely with the CRM Operations Manager to bring campaign concepts to life across multiple gaming and casino brands, ensuring every asset aligns with creative strategy, brand identity, and channel requirements. The ideal candidate thrives at the intersection of design and data, creating work that’s not just beautiful, but measurable. Key Responsibilities: Design & Execution Design and build modular, dynamic templates for Email, Push, and In-App CRM communications. Produce campaign assets that balance brand storytelling with conversion goals (engagement, retention, reactivation). Collaborate with Copywriters and CRM Ops to develop creative test variants (subject lines, CTAs, visual treatments). Adapt creative across multiple casino brands and product identities while maintaining brand consistency. Ensure all deliverables are optimized for accessibility, readability, and mobile-first performance. Collaboration & Workflow Work cross-functionally with the Creative team for brand alignment, asset approvals, and toolkit maintenance. Collaborate with CRM Ops on production schedules, creative briefs, and asset delivery timelines. Partner with BI and CRM Analyst to evaluate creative performance and inform future iterations. Maintain an organized asset library and version control system for CRM creative. Innovation & Optimization Experiment with visual trends, motion, and personalization opportunities within lifecycle design. Contribute to the development of global CRM design standards and guidelines. Support A/B testing initiatives with fresh creative variations and data-informed refinements. Qualifications: 4-7 years of experience in graphic design, digital marketing, or lifecycle creative roles. Proven experience designing for CRM or lifecycle channels (Email, Push, In-App). Proficiency in Adobe Creative Suite or equivalent design tools. Familiarity with HTML/CSS for email design (understanding, not coding). Experience in gaming, casino, or entertainment industries strongly preferred. Strong understanding of layout, color, typography, and user experience principles. Ability to manage multiple projects and deliver under tight deadlines. Collaborative mindset and comfort working with data-informed design decisions. Success Looks Like: Every CRM campaign launches with cohesive, brand-aligned creative across all channels. Modular templates reduce production time and increase testing velocity. Design tests consistently improve engagement and conversion rates. Collaboration between Creative and CRM feels seamless – delivering both quality and speed. CRM creative is elevated from “production” to “performance storytelling.” How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Production Lead
CRM Production Lead Reports To: Senior CRM & Social Manager Functional Collaboration: CRM Operations Manager (U.S.) Direct Reports: CRM Associates We’re seeking a proactive and detail-driven CRM Production Lead to oversee the day-to-day campaign and lifecycle production within our global CRM program. This role works under the Senior CRM & Social Manager to lead a team of CRM Associates and ensure flawless campaign execution across all digital channels. The CRM Production Lead serves as the executional lead for the India CRM team – managing workflow, enforcing QA standards, and maintaining seamless alignment with the U.S.-based CRM Operations Manager to ensure every campaign and journey is delivered accurately and on time. Ideal candidates bring hands-on CRM experience, strong leadership skills, and a proven ability to operate in gaming or casino environments where precision and speed are critical. Key Responsibilities: Daily Production & Execution Manage daily campaign and lifecycle builds across Email, Push, In-App, and SMS channels. Lead, assign, and review tasks for the CRM Associates to ensure accuracy and timely delivery. Execute campaign setups, segmentation, and dynamic content within the CRM platform. Ensure all deliverables meet global standards and align with the CRM Operations Manager’s specifications. Quality Assurance & Workflow Perform thorough QA on all builds, including creative assets, targeting, tokens, and links. Maintain build trackers, QA logs, and handoff reports to provide transparency to both India and U.S. teams. Identify process inefficiencies or recurring errors and recommend improvements. Uphold consistent build documentation and process discipline across the India CRM team. Platform & Process Expertise Execute and manage campaigns in CleverTap (preferred) or other major CRM platforms (Braze, Salesforce Marketing Cloud, Airship, etc.). Oversee tagging, segmentation, and event logic to maintain data accuracy. Collaborate with the CRM Ops Manager to implement new templates, triggers, and test frameworks. Ensure version control and consistent use of CRM naming and tagging conventions. Collaboration & Communication Partner closely with the Senior CRM & Social Manager for daily workflow management and team direction. Work collaboratively with the CRM Ops Manager to align execution with lifecycle strategy and QA standards. Provide concise daily updates on build progress, blockers, and completed deliverables. Communicate clearly across time zones to ensure smooth global handoffs. Qualifications: 4–6 years of experience in CRM operations or campaign production. Hands-on experience with CleverTap or similar platforms (Braze, SFMC, Airship, etc.). Prior experience in gaming or casino CRM (social, mobile, or real-money). Proven ability to lead small teams and manage multiple concurrent campaigns. Strong attention to detail with a focus on accuracy, timing, and data integrity. Excellent written and verbal communication skills for cross-functional collaboration. Success Looks Like: Campaigns and lifecycle journeys launch on schedule with zero QA errors. The India CRM team operates efficiently with clear accountability and process consistency. Daily collaboration with the U.S. CRM Ops Manager is smooth, proactive, and productive. Reporting, tagging, and build documentation are accurate and maintained at all times. Sr. CRM and Social Manager can confidently oversee delivery while the CRM Ops Manager focuses on optimization and insights. How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Analyst
CRM Analyst Reports To: CRM Operations Manager* Dotted-Line Collaboration: Business Intelligence (BI) & Partnerships Manager We’re looking for a data-driven and detail-oriented CRM Analyst to transform campaign performance data into actionable insights that drive engagement, retention, and monetization across our portfolio of gaming and casino products. This role partners closely with the CRM Operations Manager to evaluate lifecycle performance, inform testing strategy, and measure campaign ROI. The CRM Analyst also supports B2B partner reporting, providing visibility into CRM impact across multiple white-label casino brands. The ideal candidate has strong analytical instincts, a deep understanding of player behavior and segmentation, and the ability to translate complex data into clear narratives for marketing and executive audiences. Key Responsibilities: Performance Measurement & Analysis Monitor CRM campaign performance across Email, Push, In-App, and SMS channels. Partner with the CRM Operations Manager to define KPIs, control groups, and success metrics for all lifecycle programs. Conduct post-campaign analyses to evaluate performance by segment, creative, cadence, and channel. Identify key trends, insights, and opportunities to improve retention and monetization. Create monthly and quarterly performance recaps with actionable recommendations. Reporting & Visualization Build and maintain CRM dashboards in partnership with BI (Looker, Tableau, or similar). Consolidate CRM metrics (delivery, open, CTR, ARPU, Conversions, revenue, player journeys) across brands into cohesive views. Provide customized reporting packages to the Partnerships team for external B2B client deliverables. Maintain clean data definitions, ensuring consistency in tracking across channels and campaigns. Testing & Optimization Support test design and measurement for A/B and multivariate experiments. Analyze impact of segmentation logic, personalization, and messaging variations. Surface insights that directly inform future creative, channel mix, and lifecycle strategy. Cross-Functional Collaboration Work closely with BI to validate data pipelines, event tagging, and attribution logic. Partner with Product and Loyalty teams to connect CRM performance to behavioral and revenue outcomes. Collaborate with the CRM Ops Manager and Director of Marketing to translate insights into new journey triggers and audience rules. Provide CRM data and results to leadership, Partnerships, and external stakeholders as needed. Qualifications: 4 – 7 years of experience in CRM analytics, lifecycle marketing analysis, or marketing data science. Experience in gaming, casino, or entertainment industries required (social, mobile, or real-money gaming preferred). Proficiency with SQL, Excel, and visualization tools (Looker, Tableau, Power BI, or equivalent). Familiarity with CRM platforms (CleverTap, Braze, Salesforce Marketing Cloud, or similar). Strong grasp of key lifecycle metrics – retention, reactivation, ARPU, churn rate, LTV, and engagement. Comfortable analyzing large datasets and presenting insights clearly to non-technical audiences. Exceptional attention to detail and ability to manage multiple projects across brands. Success Looks Like: Campaign dashboards deliver real-time visibility into CRM performance across all brands. Insights directly influence segmentation strategy, creative testing, and lifecycle optimization. CRM reporting aligns seamlessly with BI and Partnerships deliverables. Leadership has a clear, data-backed understanding of how CRM drives player retention and revenue. The CRM Ops Manager and Partnerships Manager rely on you as the data authority for CRM performance storytelling. How to Apply: Send the CV to careersindia@rubyseven.com. 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Life Cycle Manager
LifeCycle Manager Location: United States (Remote) Reports To: Director of Marketing Collaborates With: CRM Operations Manager, CRM Analyst, Creative Team, Partnerships Manager We’re looking for a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs that drive player retention, engagement, and monetization across our gaming and casino products. This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in CleverTap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact. The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences. Key Responsibilities: Lifecycle Strategy & Design Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back. Define player segments and map behavioral triggers to appropriate communications and incentives. Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU. Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within CleverTap. Testing & Optimization Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives). Collaborate with CRM Analyst to measure performance and identify actionable insights. Adjust triggers, cadence, and messaging based on engagement and monetization trends. Work closely with Creative to tailor content for each lifecycle stage and player persona. Cross-Functional Alignment Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events. Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels. Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic. Share insights with leadership to guide CRM evolution and player experience improvements. Data & Reporting Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst. Monitor cohort performance to identify opportunities for new automation or refinement. Provide quarterly lifecycle performance reports and recommendations to senior leadership. Qualifications: 5-8 years of CRM, lifecycle marketing, or retention marketing experience. Experience in gaming or casino marketing is required (social, mobile, or real-money gaming). Proven success building automated lifecycle programs in platforms like CleverTap, Braze, or Salesforce Marketing Cloud. Strong analytical skills with experience using Looker, Tableau, or other BI tools. Deep understanding of segmentation, user behavior, and event-driven marketing. Excellent communication and project management skills – able to translate data into strategy and execution. Strong collaboration skills across marketing, product, creative, and data teams. Success Looks Like: Automated journeys cover every major player lifecycle stage with measurable lift in retention and reactivation. Lifecycle performance is consistently tracked and optimized for engagement and monetization. Insights from lifecycle data directly inform CRM strategy and creative testing. CRM and Lifecycle programs work seamlessly across U.S. and India teams, reducing manual campaign dependency. You are the go-to expert for lifecycle strategy – connecting player data to business outcomes. How to Apply: Send the CV to careers@rubyseven.com. 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Marketing Specialist (CRM)
Marketing Specialist (CRM) We are seeking a detail oriented and data driven Marketing Specialist (CRM) to join our marketing team. This role will focus on managing customer relationship management (CRM) systems and executing personalized, automated, and data-driven marketing campaigns to engage, retain, and grow our customer base. The ideal candidate is passionate about customer journeys, email and lifecycle marketing, and using data insights to drive business impact. Key Responsibilities: CRM Management Manage day-to-day operations of the CRM platform, ensuring data accuracy, segmentation, and proper integration with other marketing and sales tools. Collaborate with IT/Engineering teams to ensure smooth CRM functionality and data synchronization. Strong understanding of CRM strategies, customer segmentation, and lifecycle marketing. Campaign Execution Plan, build, and deploy multi-channel campaigns (email, push, SMS, in-app, etc.) focused on customer acquisition, engagement, retention, and reactivation. Develop A/B tests and optimize campaigns for higher open rates, click-through rates, and conversion. Customer Journey & Segmentation Design and implement automated customer journeys, triggered messaging, and personalized communications. Create audience segments based on behavioral, transactional, and demographic data. Analytics & Reporting Track CRM campaign performance and deliver insights to stakeholders. Monitor key KPIs such as customer retention, churn rate, lifetime value (LTV), and ROI. Collaboration & Operations Work closely with product, design, and sales teams to ensure consistent messaging across all touchpoints. Support broader marketing initiatives through CRM-driven campaigns. Desired Profile: Bachelor’s degree in Marketing, Business, Communications, or related field. Excellent communication (written and verbal), and problem-solving skills. Interest and/or experience in video editing, content creation, and copywriting to produce compelling content. Ability to stay up to date with emerging digital tools, platforms, and social media marketing trends. Hands-on experience working with CRM tools preferred. Work Experience:0-2 years How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Operations Manager
CRM Operations Manager Location: United States (Remote) Reports To: Director of Marketing We’re looking for an experienced and highly organized CRM Operations Manager to serve as the operational lead for our global CRM program. This role bridges strategy, execution, and analysis, owning day-to-day campaign operations, lifecycle journey management, and cross-functional coordination across Marketing, Product, BI, and Partnerships. The ideal candidate brings a deep understanding of gaming or casino CRM, thrives in a fast-moving, data-driven environment, and has proven success managing cross-timezone teams. You’ll translate lifecycle strategy into precise execution, ensuring every campaign and journey delivers measurable engagement, retention, and revenue impact. Key Responsibilities: Operational Ownership Manage end-to-end CRM campaign and lifecycle execution across Email, Push, In-App, and SMS. Translate lifecycle strategy into executable workflows, segmentation logic, and trigger-based journeys. Maintain the master CRM calendar, ensuring cadence, content, and channel alignment. Direct day-to-day collaboration with India-based CRM team for builds, QA, and deployment. Create and maintain documentation, QA standards, and workflow checklists. Platform & Data GovernanceCampaign Execution Serve as the U.S. point of contact for CRM platform management (CleverTap strongly preferred, Braze, SFMC, or equivalent). Oversee tagging conventions, control groups, and event setup to maintain data integrity. Partner with BI and Product to ensure event data and segmentation remain accurate. Identify opportunities to streamline, automate, and personalize campaigns for performance lift. Campaign Performance & Reporting Partner with the CRM Analyst and BI to measure and optimize campaign effectiveness. Design and execute A/B and multivariate tests, evaluating creative, segmentation, and timing. Surface insights to inform creative testing, lifecycle triggers, and retention strategy. Deliver regular reporting and recommendations to leadership and B2B partner teams. Cross-Functional Collaboration Liaise with Partnerships, Creative, and Product to align CRM content and timing with key initiatives. Work closely with the CRM Art Resource to ensure creative assets meet channel and testing needs. Ensure cross-team visibility into campaign calendars, performance, and upcoming priorities. Qualifications: 5-8 years of experience in CRM, lifecycle marketing, or marketing operations. Experience in gaming or casino CRM is required (social, mobile, or real-money gaming). Hands-on experience with a major CRM platform – CleverTap preferred, but Braze, SFMC, or the like also considered. Proven track record of managing both campaign execution and lifecycle automation. Experience managing or partnering with offshore teams (India or similar time zones). Strong analytical mindset with a command of A/B testing, segmentation, and performance metrics. Proficiency with reporting tools such as AppsFlyer, Looker, Tableau, or equivalent. Excellent project management, communication, and collaboration skills. Success Looks Like: Campaigns and automated journeys launch flawlessly across all segments and channels. CRM execution operates as a coordinated, 24-hour global workflow. Testing and reporting directly inform creative, cadence, and segmentation improvements. CRM results clearly ladder up to retention, monetization, and partner performance goals. How to Apply: Send the CV to careers@rubyseven.com. 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