Marketing Executive – CRM (Fresher)
Role Overview We are looking for an enthusiastic and motivated Marketing Executive (CRM) to join our CRM team at a fast-paced gaming company. This is an entry-level role, ideal for freshers who are eager to learn about customer engagement, digital marketing, and CRM platforms. The role focuses on supporting in-game CRM activities, executing campaigns, and communicating effectively with internal teams to deliver meaningful customer experiences. If you enjoy working with data, writing clear messages, and understanding player behavior, this role is a great place to begin your marketing journey in gaming. Key Responsibilities Assist in managing day-to-day operations of the CRM platform, ensuring data accuracy, segmentation, and proper integration with other marketing and sales tools. Build, and deploy multi-channel campaigns (email, push, SMS, in-app, etc.) focused on customer acquisition, engagement, retention, and reactivation. Assist in drafting campaign content and coordinating approvals. Track basic campaign metrics such as opens, clicks, and engagement. Work closely with product, design, and sales teams to ensure consistent messaging across all touchpoints. Desired Profile Bachelor’s degree (or final-year student) in Commerce,English, Business, Communications, Journalism or a related field. Strong communication skills (written and verbal) with attention to clarity and tone. Interest in digital marketing, CRM tools, email marketing, or customer engagement. Basic knowledge or interest in content writing, copywriting, or social media marketing is a plus. Passion for Gaming & Gaming Industry. Willingness to learn new tools, platforms, and marketing technologies. Good organizational skills and a proactive attitude. 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CRM Production Lead
CRM Production Lead Reports To: Senior CRM & Social Manager Functional Collaboration: CRM Operations Manager (U.S.) Direct Reports: CRM Associates We’re seeking a proactive and detail-driven CRM Production Lead to oversee the day-to-day campaign and lifecycle production within our global CRM program. This role works under the Senior CRM & Social Manager to lead a team of CRM Associates and ensure flawless campaign execution across all digital channels. The CRM Production Lead serves as the executional lead for the India CRM team – managing workflow, enforcing QA standards, and maintaining seamless alignment with the U.S.-based CRM Operations Manager to ensure every campaign and journey is delivered accurately and on time. Ideal candidates bring hands-on CRM experience, strong leadership skills, and a proven ability to operate in gaming or casino environments where precision and speed are critical. Key Responsibilities: Daily Production & Execution Manage daily campaign and lifecycle builds across Email, Push, In-App, and SMS channels. Lead, assign, and review tasks for the CRM Associates to ensure accuracy and timely delivery. Execute campaign setups, segmentation, and dynamic content within the CRM platform. Ensure all deliverables meet global standards and align with the CRM Operations Manager’s specifications. Quality Assurance & Workflow Perform thorough QA on all builds, including creative assets, targeting, tokens, and links. Maintain build trackers, QA logs, and handoff reports to provide transparency to both India and U.S. teams. Identify process inefficiencies or recurring errors and recommend improvements. Uphold consistent build documentation and process discipline across the India CRM team. Platform & Process Expertise Execute and manage campaigns in CleverTap (preferred) or other major CRM platforms (Braze, Salesforce Marketing Cloud, Airship, etc.). Oversee tagging, segmentation, and event logic to maintain data accuracy. Collaborate with the CRM Ops Manager to implement new templates, triggers, and test frameworks. Ensure version control and consistent use of CRM naming and tagging conventions. Collaboration & Communication Partner closely with the Senior CRM & Social Manager for daily workflow management and team direction. Work collaboratively with the CRM Ops Manager to align execution with lifecycle strategy and QA standards. Provide concise daily updates on build progress, blockers, and completed deliverables. Communicate clearly across time zones to ensure smooth global handoffs. Qualifications: 4–6 years of experience in CRM operations or campaign production. Hands-on experience with CleverTap or similar platforms (Braze, SFMC, Airship, etc.). Prior experience in gaming or casino CRM (social, mobile, or real-money). Proven ability to lead small teams and manage multiple concurrent campaigns. Strong attention to detail with a focus on accuracy, timing, and data integrity. Excellent written and verbal communication skills for cross-functional collaboration. Success Looks Like: Campaigns and lifecycle journeys launch on schedule with zero QA errors. The India CRM team operates efficiently with clear accountability and process consistency. Daily collaboration with the U.S. CRM Ops Manager is smooth, proactive, and productive. Reporting, tagging, and build documentation are accurate and maintained at all times. Sr. CRM and Social Manager can confidently oversee delivery while the CRM Ops Manager focuses on optimization and insights. How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Analyst
CRM Analyst Reports To: CRM Operations Manager* Dotted-Line Collaboration: Business Intelligence (BI) & Partnerships Manager We’re looking for a data-driven and detail-oriented CRM Analyst to transform campaign performance data into actionable insights that drive engagement, retention, and monetization across our portfolio of gaming and casino products. This role partners closely with the CRM Operations Manager to evaluate lifecycle performance, inform testing strategy, and measure campaign ROI. The CRM Analyst also supports B2B partner reporting, providing visibility into CRM impact across multiple white-label casino brands. The ideal candidate has strong analytical instincts, a deep understanding of player behavior and segmentation, and the ability to translate complex data into clear narratives for marketing and executive audiences. Key Responsibilities: Performance Measurement & Analysis Monitor CRM campaign performance across Email, Push, In-App, and SMS channels. Partner with the CRM Operations Manager to define KPIs, control groups, and success metrics for all lifecycle programs. Conduct post-campaign analyses to evaluate performance by segment, creative, cadence, and channel. Identify key trends, insights, and opportunities to improve retention and monetization. Create monthly and quarterly performance recaps with actionable recommendations. Reporting & Visualization Build and maintain CRM dashboards in partnership with BI (Looker, Tableau, or similar). Consolidate CRM metrics (delivery, open, CTR, ARPU, Conversions, revenue, player journeys) across brands into cohesive views. Provide customized reporting packages to the Partnerships team for external B2B client deliverables. Maintain clean data definitions, ensuring consistency in tracking across channels and campaigns. Testing & Optimization Support test design and measurement for A/B and multivariate experiments. Analyze impact of segmentation logic, personalization, and messaging variations. Surface insights that directly inform future creative, channel mix, and lifecycle strategy. Cross-Functional Collaboration Work closely with BI to validate data pipelines, event tagging, and attribution logic. Partner with Product and Loyalty teams to connect CRM performance to behavioral and revenue outcomes. Collaborate with the CRM Ops Manager and Director of Marketing to translate insights into new journey triggers and audience rules. Provide CRM data and results to leadership, Partnerships, and external stakeholders as needed. Qualifications: 4 – 7 years of experience in CRM analytics, lifecycle marketing analysis, or marketing data science. Experience in gaming, casino, or entertainment industries required (social, mobile, or real-money gaming preferred). Proficiency with SQL, Excel, and visualization tools (Looker, Tableau, Power BI, or equivalent). Familiarity with CRM platforms (CleverTap, Braze, Salesforce Marketing Cloud, or similar). Strong grasp of key lifecycle metrics – retention, reactivation, ARPU, churn rate, LTV, and engagement. Comfortable analyzing large datasets and presenting insights clearly to non-technical audiences. Exceptional attention to detail and ability to manage multiple projects across brands. Success Looks Like: Campaign dashboards deliver real-time visibility into CRM performance across all brands. Insights directly influence segmentation strategy, creative testing, and lifecycle optimization. CRM reporting aligns seamlessly with BI and Partnerships deliverables. Leadership has a clear, data-backed understanding of how CRM drives player retention and revenue. The CRM Ops Manager and Partnerships Manager rely on you as the data authority for CRM performance storytelling. How to Apply: Send the CV to careersindia@rubyseven.com. 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Life Cycle Manager
LifeCycle Manager Location: India (Remote) Reports To: Director of Marketing Collaborates With: CRM Operations Manager, CRM Analyst, Creative Team, Partnerships Manager We’re looking for a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs that drive player retention, engagement, and monetization across our gaming and casino products. This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in CleverTap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact. The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences. Key Responsibilities: Lifecycle Strategy & Design Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back. Define player segments and map behavioral triggers to appropriate communications and incentives. Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU. Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within CleverTap. Testing & Optimization Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives). Collaborate with CRM Analyst to measure performance and identify actionable insights. Adjust triggers, cadence, and messaging based on engagement and monetization trends. Work closely with Creative to tailor content for each lifecycle stage and player persona. Cross-Functional Alignment Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events. Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels. Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic. Share insights with leadership to guide CRM evolution and player experience improvements. Data & Reporting Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst. Monitor cohort performance to identify opportunities for new automation or refinement. Provide quarterly lifecycle performance reports and recommendations to senior leadership. Qualifications: 5-8 years of CRM, lifecycle marketing, or retention marketing experience. Experience in gaming or casino marketing is required (social, mobile, or real-money gaming). Proven success building automated lifecycle programs in platforms like CleverTap, Braze, or Salesforce Marketing Cloud. Strong analytical skills with experience using Looker, Tableau, or other BI tools. Deep understanding of segmentation, user behavior, and event-driven marketing. Excellent communication and project management skills – able to translate data into strategy and execution. Strong collaboration skills across marketing, product, creative, and data teams. Success Looks Like: Automated journeys cover every major player lifecycle stage with measurable lift in retention and reactivation. Lifecycle performance is consistently tracked and optimized for engagement and monetization. Insights from lifecycle data directly inform CRM strategy and creative testing. CRM and Lifecycle programs work seamlessly across U.S. and India teams, reducing manual campaign dependency. You are the go-to expert for lifecycle strategy – connecting player data to business outcomes. How to Apply: Send the CV to careersindia@rubyseven.com. 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CRM Operations Manager
CRM Operations Manager Location: United States (Remote) Reports To: Director of Marketing We’re looking for an experienced and highly organized CRM Operations Manager to serve as the operational lead for our global CRM program. This role bridges strategy, execution, and analysis, owning day-to-day campaign operations, lifecycle journey management, and cross-functional coordination across Marketing, Product, BI, and Partnerships. The ideal candidate brings a deep understanding of gaming or casino CRM, thrives in a fast-moving, data-driven environment, and has proven success managing cross-timezone teams. You’ll translate lifecycle strategy into precise execution, ensuring every campaign and journey delivers measurable engagement, retention, and revenue impact. Key Responsibilities: Operational Ownership Manage end-to-end CRM campaign and lifecycle execution across Email, Push, In-App, and SMS. Translate lifecycle strategy into executable workflows, segmentation logic, and trigger-based journeys. Maintain the master CRM calendar, ensuring cadence, content, and channel alignment. Direct day-to-day collaboration with India-based CRM team for builds, QA, and deployment. Create and maintain documentation, QA standards, and workflow checklists. Platform & Data GovernanceCampaign Execution Serve as the U.S. point of contact for CRM platform management (CleverTap strongly preferred, Braze, SFMC, or equivalent). Oversee tagging conventions, control groups, and event setup to maintain data integrity. Partner with BI and Product to ensure event data and segmentation remain accurate. Identify opportunities to streamline, automate, and personalize campaigns for performance lift. Campaign Performance & Reporting Partner with the CRM Analyst and BI to measure and optimize campaign effectiveness. Design and execute A/B and multivariate tests, evaluating creative, segmentation, and timing. Surface insights to inform creative testing, lifecycle triggers, and retention strategy. Deliver regular reporting and recommendations to leadership and B2B partner teams. Cross-Functional Collaboration Liaise with Partnerships, Creative, and Product to align CRM content and timing with key initiatives. Work closely with the CRM Art Resource to ensure creative assets meet channel and testing needs. Ensure cross-team visibility into campaign calendars, performance, and upcoming priorities. Qualifications: 5-8 years of experience in CRM, lifecycle marketing, or marketing operations. Experience in gaming or casino CRM is required (social, mobile, or real-money gaming). Hands-on experience with a major CRM platform – CleverTap preferred, but Braze, SFMC, or the like also considered. Proven track record of managing both campaign execution and lifecycle automation. Experience managing or partnering with offshore teams (India or similar time zones). Strong analytical mindset with a command of A/B testing, segmentation, and performance metrics. Proficiency with reporting tools such as AppsFlyer, Looker, Tableau, or equivalent. Excellent project management, communication, and collaboration skills. Success Looks Like: Campaigns and automated journeys launch flawlessly across all segments and channels. CRM execution operates as a coordinated, 24-hour global workflow. Testing and reporting directly inform creative, cadence, and segmentation improvements. CRM results clearly ladder up to retention, monetization, and partner performance goals. How to Apply: Send the CV to careers@rubyseven.com. 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