CRM Analyst
CRM Analyst Reports To: CRM Operations Manager* Dotted-Line Collaboration: Business Intelligence (BI) & Partnerships Manager We’re looking for a data-driven and detail-oriented CRM Analyst to transform campaign performance data into actionable insights that drive engagement, retention, and monetization across our portfolio of gaming and casino products. This role partners closely with the CRM Operations Manager to evaluate lifecycle performance, inform testing strategy, and measure campaign ROI. The CRM Analyst also supports B2B partner reporting, providing visibility into CRM impact across multiple white-label casino brands. The ideal candidate has strong analytical instincts, a deep understanding of player behavior and segmentation, and the ability to translate complex data into clear narratives for marketing and executive audiences. Key Responsibilities: Performance Measurement & Analysis Monitor CRM campaign performance across Email, Push, In-App, and SMS channels. Partner with the CRM Operations Manager to define KPIs, control groups, and success metrics for all lifecycle programs. Conduct post-campaign analyses to evaluate performance by segment, creative, cadence, and channel. Identify key trends, insights, and opportunities to improve retention and monetization. Create monthly and quarterly performance recaps with actionable recommendations. Reporting & Visualization Build and maintain CRM dashboards in partnership with BI (Looker, Tableau, or similar). Consolidate CRM metrics (delivery, open, CTR, ARPU, Conversions, revenue, player journeys) across brands into cohesive views. Provide customized reporting packages to the Partnerships team for external B2B client deliverables. Maintain clean data definitions, ensuring consistency in tracking across channels and campaigns. Testing & Optimization Support test design and measurement for A/B and multivariate experiments. Analyze impact of segmentation logic, personalization, and messaging variations. Surface insights that directly inform future creative, channel mix, and lifecycle strategy. Cross-Functional Collaboration Work closely with BI to validate data pipelines, event tagging, and attribution logic. Partner with Product and Loyalty teams to connect CRM performance to behavioral and revenue outcomes. Collaborate with the CRM Ops Manager and Director of Marketing to translate insights into new journey triggers and audience rules. Provide CRM data and results to leadership, Partnerships, and external stakeholders as needed. Qualifications: 4 – 7 years of experience in CRM analytics, lifecycle marketing analysis, or marketing data science. Experience in gaming, casino, or entertainment industries required (social, mobile, or real-money gaming preferred). Proficiency with SQL, Excel, and visualization tools (Looker, Tableau, Power BI, or equivalent). Familiarity with CRM platforms (CleverTap, Braze, Salesforce Marketing Cloud, or similar). Strong grasp of key lifecycle metrics – retention, reactivation, ARPU, churn rate, LTV, and engagement. Comfortable analyzing large datasets and presenting insights clearly to non-technical audiences. Exceptional attention to detail and ability to manage multiple projects across brands. Success Looks Like: Campaign dashboards deliver real-time visibility into CRM performance across all brands. Insights directly influence segmentation strategy, creative testing, and lifecycle optimization. CRM reporting aligns seamlessly with BI and Partnerships deliverables. Leadership has a clear, data-backed understanding of how CRM drives player retention and revenue. The CRM Ops Manager and Partnerships Manager rely on you as the data authority for CRM performance storytelling. How to Apply: Send the CV to careersindia@rubyseven.com. 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Life Cycle Manager
LifeCycle Manager Location: India (Remote) Reports To: Director of Marketing Collaborates With: CRM Operations Manager, CRM Analyst, Creative Team, Partnerships Manager We’re looking for a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs that drive player retention, engagement, and monetization across our gaming and casino products. This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in CleverTap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact. The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences. Key Responsibilities: Lifecycle Strategy & Design Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back. Define player segments and map behavioral triggers to appropriate communications and incentives. Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU. Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within CleverTap. Testing & Optimization Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives). Collaborate with CRM Analyst to measure performance and identify actionable insights. Adjust triggers, cadence, and messaging based on engagement and monetization trends. Work closely with Creative to tailor content for each lifecycle stage and player persona. Cross-Functional Alignment Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events. Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels. Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic. Share insights with leadership to guide CRM evolution and player experience improvements. Data & Reporting Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst. Monitor cohort performance to identify opportunities for new automation or refinement. Provide quarterly lifecycle performance reports and recommendations to senior leadership. Qualifications: 5-8 years of CRM, lifecycle marketing, or retention marketing experience. Experience in gaming or casino marketing is required (social, mobile, or real-money gaming). Proven success building automated lifecycle programs in platforms like CleverTap, Braze, or Salesforce Marketing Cloud. Strong analytical skills with experience using Looker, Tableau, or other BI tools. Deep understanding of segmentation, user behavior, and event-driven marketing. Excellent communication and project management skills – able to translate data into strategy and execution. Strong collaboration skills across marketing, product, creative, and data teams. Success Looks Like: Automated journeys cover every major player lifecycle stage with measurable lift in retention and reactivation. Lifecycle performance is consistently tracked and optimized for engagement and monetization. Insights from lifecycle data directly inform CRM strategy and creative testing. CRM and Lifecycle programs work seamlessly across U.S. and India teams, reducing manual campaign dependency. You are the go-to expert for lifecycle strategy – connecting player data to business outcomes. How to Apply: Send the CV to careersindia@rubyseven.com. 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Game Programmer
Game Programmer We are looking for a passionate and skilled Game Programmer to develop high-quality 2D games. The ideal candidate should have prior experience in Game Development. You will work closely with designers, artists, and other developers to build fun, responsive, and optimized games for iOS, Android, and Web platforms. Responsibilities: 2–3 years of professional experience in game development. Experience with any game engine such as Cocos2d, Unity, or Unreal. Proficiency in at least one of the following languages: TypeScript/JavaScript/C#/C++. Experience developing and building games for Android or iOS. Strong understanding of Object-Oriented Programming and Design Patterns. Familiarity with Version Control Systems (Git, SVN, etc.). Good to Have : Experience with any JavaScript game engine such as Cocos Creator, Pixi JS, or Phaser is an added advantage. Published games on the App Store or Google Play Store. Knowledge of Cross-Platform Mobile Development and build pipelines. Experience in Performance Optimization and Memory Management. How to Apply: Send the CV to careersindia@rubyseven.com. 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Senior Project Manager
Senior Project Manager We’re looking for a high-energy Senior Project Manager who thrives at the intersection of organization and creativity. You’ll be the driving force that keeps our teams moving forward — ensuring our artists, designers, engineers, and producers are in sync as we build world-class social casino and casual games enjoyed by millions of players around the world. If you love turning chaos into clarity, deadlines into milestones, and ideas into shipped features, this is your arena. Responsibilities:: Own production schedules — define timelines, track milestones, and ensure deliverables hit their mark across design, art, and engineering. Champion process efficiency — build and optimize agile workflows (sprints, stand-ups, retros) that keep the team focused and shipping smoothly. Bridge communication between creative and technical disciplines — ensuring clarity, alignment, and fast decision-making. Identify risks early — forecast roadblocks, manage dependencies, and develop contingency plans before issues become problems. Collaborate with Producers and Product Managers to balance creative ambition, technical constraints, and delivery goals. Report progress transparently — provide clear, data-driven updates to studio leadership, highlighting wins, challenges, and next steps. Drive continuous improvement — Support post-mortem analysis to improve production processes and workflows. Refine or improve production tools, task tracking, and documentation to scale efficiency across multiple projects. Work Experience : 6-8 years total experience, including 4+ years in project or production management within gaming or digital entertainment. Proven experience managing mobile or game projects from start to finish in an agile environment. Desired Profile: Strong knowledge of the game development lifecycle, from pre-production to live operations. Experience with Agile/Scrum methodologies Excellent communication, problem-solving, and stakeholder management skills. Ability to balance creative ambitions with production realities. Passion for games, especially social or casino genres. How to Apply: Send the CV to careersindia@rubyseven.com. 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Senior Game Producer (Real Money Gaming)
Senior Game Producer (RMG) We are seeking a Senior Game Producer with proven expertise in Real-Money Gaming (RMG) and Remote Game Server (RGS) operations. In this role, you’ll own the end-to-end lifecycle of RMG titles – from ideation and production through certification, RGS/RMS release, and live operations. You’ll work at the intersection of creativity, compliance, and technology – guiding game development, ensuring flawless RGS integration, and driving regulatory and certification processes across multiple jurisdictions. A strong understanding of game math models, RNG, compliance frameworks, and multi-operator RGS pipelines is essential. Key Responsibilities: Lead end-to-end game development: ideation, planning, execution, testing, certification, launch, and live ops. Coordinate cross-functional teams (design, math, art, QA, engineering, compliance, release) to deliver high-quality games on schedule. Oversee RGS integration, audits, certification, and release management, ensuring RMS and regulatory compliance across markets. Work with technical teams on RGS architecture, APIs, and multi-operator distribution. Liaise with compliance/legal teams and certification labs (GLI, BMM) for submissions, audits, and approvals. Maintain documentation, reporting, and change management for compliance and certification. Validate RNG certification, RTP/volatility modeling, and game math fairness with math designers. Support innovative mechanics (slots, table games, jackpots, bonuses) while ensuring compliance. Monitor live performance, coordinate updates/fixes, and drive player engagement through analytics and live ops campaigns. Serve as the central point of contact for stakeholders, vendors, partners, and operators. Communicate status, risks, and priorities to leadership while driving best practices in production and compliance workflows. Required Qualifications and Skills : Bachelor’s degree (or equivalent) in Game Design, Computer Science, Business, or related field. 8+ years of production experience, with at least 5 years in RMG / casino gaming. Hands-on experience with Remote Game Servers (RGS): integration, certification, audits, and release management. Strong knowledge of casino game mechanics: slots, table games, card games, jackpots, and bonus features. In-depth understanding of RNG certification, RTP, volatility modeling, and game math validation. Familiarity with RGS architecture, APIs, and multi-operator pipelines. Experience handling regulatory, compliance, certification, and audit requirements across multiple markets. Excellent problem-solving, prioritization, and risk management skills. Strong verbal and written communication skills, comfortable engaging with internal teams, external labs, and operators. Knowledge of player retention, engagement, and monetization metrics (DAU, MAU, ARPU, CPI, LTV). Experience managing progressive jackpots, multiplayer features, or promotional frameworks via RGS. Familiarity with payment systems, wallets, and KYC/AML integration. Certifications in PMP, Agile/Scrum, or Prince2 are a plus. How to Apply: Send the CV to careersindia@rubyseven.com. 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Senior Frontend Engineer(Real Money Gaming)
Senior Frontend Engineer(Real Money Gaming) We are seeking a Frontend Engineer with expertise in modern web frameworks and experience delivering secure, high-performance applications for Real Money Gaming (RMG) platforms. You will build responsive, engaging, and compliant user interfaces that interact with RGS (Remote Game Server) games, including Front-End Wrapper to manage wallet transactions, and support real-time game flows, ensuring regulatory compliance and responsible gaming. Key Responsibilities: Build and maintain highly responsive, interactive, and secure frontend applications using React / Angular / Vue and TypeScript. Develop and maintain RGS Frontend Wrapper to manage game sessions, spin results, bonus events, and jackpots, providing seamless integration with the backend platform. Ensure real-time performance for gameplay, betting flows, tournaments, and live updates using WebSockets, Socket.IO, or GraphQL subscriptions. Implement secure user journeys, including authentication, KYC/AML checks, payments, wallet interactions, and responsible gaming features (self-exclusion, session timers, deposit/bet limits). Optimize frontend performance under high concurrency scenarios (e.g., jackpot events, tournament starts). Write and maintain unit, integration, and end-to-end tests to ensure platform reliability and security. Contribute to component libraries/design systems for consistent UI/UX across RMG and RGS platforms. Collaborate closely with backend and RGS teams to ensure secure and reliable API integration, transaction integrity, and real-time game updates. Participate in CI/CD pipelines for fast, secure, and reliable frontend deployments. Required Qualifications: 6+ years of frontend development experience, with at least 2+ years on large-scale consumer or gaming applications. Strong skills in JavaScript (ES6+), TypeScript, HTML5, CSS3/SASS/LESS. Hands-on expertise with React (preferred), Angular, or Vue. Experience integrating real-time APIs (WebSockets, GraphQL subscriptions). Strong understanding of secure coding practices: XSS prevention, CSRF protection, input validation, session handling, and transaction security. Experience with testing frameworks (Jest, Cypress, Playwright). Familiarity with responsive and mobile-first design principles. Proficient with Git workflows, agile methods, and CI/CD pipelines. 3+ years of experience in casino game development (RMG or Social). Preferred Skills : Experience in RMG platforms, online casinos, or sports betting. Hands-on experience managing game sessions, spin results, RNG integration, bonus events, jackpots, and state management. Knowledge of geolocation checks, fraud detection, AML/KYC integrations, and secure wallet flows. Familiarity with responsible gaming features (self-exclusion, session timers, deposit/bet limits). Understanding of modular architecture or micro-frontends for multi-game platforms. Cloud deployment experience (AWS/GCP/Azure) and containerization (Docker). Experience with frontend-backend-RGS How to Apply: Send the CV to careersindia@rubyseven.com. 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Game Producer
Game Producer Ruby Seven Studios is looking for a Game Producer to maintain an enriching social gaming experience for our players across the globe. The Game Producer would be responsible for leading the cross functional teams towards the successful development of high-quality Social game solutions. If this sounds like your kind of gig, email our hiring manager your resume and a brief cover letter detailing how youll shine in this position. You will be handling these responsibilities: Manage the entire game development from identifying the concept up to the final launch. Plan the promotional activities of the game Responsible for the timely delivery of projects as a highly entertaining, usable experience Co-ordinate with the technical and art leads in framing the timeline Co-ordinate with the PMs and HR team on the resource allocation Communicate the game requirements clearly to the team members Should ensure that the team is working as per the timeline and contributes effectively and efficiently to the game development Continuously assess the risk and keep scope of the project in line with budget and schedule but with an attention to quality Should ensure that the final delivery of projects is as per deadlines and is in line with the required quality Co-ordinate the international clients and development team Desired Profile: Should be highly creative and innovative Experience in Social game development industry is mandatory Should have hands-on experience in working on various matrices related to Social games Should have a successful track record of developing high quality entertainment products Should be very organized and should be able to work with minimal supervision Should have excellent written and verbal communication skills Should have a strong sense of task ownership and responsibility Should be up-to- date with the gaming industry trends and should have expertise in various platforms and genres Should have proven experience in a lead role Should be a good team player Should be familiar with the 2D/3D softwares Work Experience: 3+ years in Social Game Development industry Required education: Bachelors Degree How to Apply: Send the CV to careersindia@rubyseven.com. 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Game Economy Designer
Game Economy Designer Ruby Seven Studios is looking for an experienced Game Economy Designer to craft engaging and enriching social casino gaming experiences for players worldwide. You will be responsible for designing and managing the in-game economies, ensuring an optimal balance between player experience and monetization. Role & Responsibilities: Design and develop compelling economy models for our games Create and balance the in-app currencies, progression curves, reward structures, and monetization systems Use data modeling and player segmentation to forecast behavioral trends and evaluate the impact of new features Continuously iterate on game economy design based on KPI analysis to enhance player satisfaction and performance Plan and design economy-driven live events and promotions (e.g., sales, challenges, time limited events) Conduct and analyze A/B tests for pricing strategies, rewards, and progression tuning to optimize the key KPIs related to monetization, engagement and retention Prepare detailed economy specifications, balancing sheets, and documentation for cross functional teams and collaborate with them as they implement it Design systems to prevent exploits, control inflation, and maintain long-term economic stability Ensure consistent economic balance and fairness across platforms Desired Profile: 8+ years of experience in game economy design, preferably in Social Casino games Deep understanding of free-to-play economy design, monetization strategies, and player psychology Proficiency in MS Excel, Google sheets or other statistical tools for analytical modeling Experience working closely with developers, product managers, and analysts Strong communication skills Passion for gaming and a good understanding of the gaming industry Master’s degree in Math, Statistics, Economics, or Engineering How to Apply: Send your CV to: careersindia@rubyseven.com. 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Lucky Eagle Play
U PLAY Games provides an immersive gaming experience designed for fun and relaxation, complete with daily bonuses, tournaments, and challenges that keep gameplay fresh and engaging. Choose from over 100 of the most famous slots from the casino floor including games from IGT, Ainsworth, Konami™, Everi and Aruze. A royal flush awaits you with Video poker classics and modern twists like the famous Multi-Rise Video Poker™ or explore dozens of classics including Blackjack, Bingo, Keno & Roulette.
KICKAPOO LUCKY EAGLE CASINO HOTEL LAUNCHES LUCKY EAGLE PLAY IN PARTNERSHIP WITH RUBY SEVEN STUDIOS
EAGLE PASS, TX — November 25, 2024 – Kickapoo Lucky Eagle Casino Hotel is excited to announce the launch of Lucky Eagle Play, a free-to-play online casino featuring hundreds of casino games from top gaming providers. Lucky Eagle Play is in partnership with award-winning social casino gaming company, Ruby Seven Studios. Lucky Eagle Play features a wide variety of exciting casino games, from providers such as IGT, Aruze, Ainsworth, High 5 Games, Everi, Konami, Bluberi, Gaming Arts, and many others. Lucky Eagle Play offers endless hours of entertainment by exploring over 150 popular casino games, including Slots, Video Poker, Keno, Roulette, Blackjack, and Bingo. Many of these games are found on the casino floor including Wheel of Fortune titles, Double DaVinci Diamonds, Wolf Run Eclipse, Flaming Chilies, Money Mania Cleopatra, Devil’s Lock, and Rakin’ Bacon. Kickapoo Lucky Eagle Casino Hotel is excited to provide their patrons with a world-class mobile and web interactive gaming experience. “Teaming up with Ruby Seven Studios has helped us to launch an exciting social casino experience for our current players, while also enticing new ones to become familiar with our brand.” “Ruby Seven Studios is excited to add Kickapoo Lucky Eagle Casino Hotel to our growing portfolio of leading gaming companies using the Ruby Seven platform,” said Michael Carpenter, CEO of Ruby Seven Studios. The new Lucky Eagle Play is available on Apple’s App Store, Google Play Store as well as online at www.luckyeagleplayslots.com. About Kickapoo Lucky Eagle Casino Hotel Kickapoo Lucky Eagle Casino • Hotel, located in Eagle Pass, Texas, is a premier gaming destination offering a wide array of casino games, dining options, and luxurious accommodations. With a commitment to providing an unparalleled entertainment experience, Kickapoo Lucky Eagle Casino • Hotel is dedicated to creating moments of excitement and joy for its guests. You can learn more about the Kickapoo Lucky Eagle Casino • Hotel by visiting our website at www.luckyeagletexas.com. For media inquiries, please contact: benito.fernandez@klecasino.com, 830-752-4561. About Ruby Seven StudiosRuby Seven Studios is an award-winning, B2B social casino provider to land-based casinos. Our team’s mission is to bring dynamic and compelling casino game content through engaging, free-to-play casino gaming apps and websites for our many casino partners. Their growing partner portfolio includes Foxwoods Resort Casino, Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Affinity Interactive, Prairie Band Casino & Resort, Fantasy Springs Casino, Chumash Casino Resort, Prairie Band, Lake of the Torches Casino, and Choctaw Casinos & Resorts. With more than 180 employees worldwide, Ruby Seven Studios has created more than 70 titles for Apple, Google Play, Amazon Kindle, Facebook, and web platforms. To learn more about Ruby Seven Studios, please visit www.rubyseven.com. Lucky Eagle Play is a free-to-play social game only intended for entertainment purposes. While you can make in-app purchases to enhance the overall gaming experience, there is no chance of winning actual money.