Life Cycle Manager
LifeCycle Manager Location: India (Remote) Reports To: Director of Marketing Collaborates With: CRM Operations Manager, CRM Analyst, Creative Team, Partnerships Manager We’re looking for a strategic and hands-on Lifecycle Manager to design and optimize automated CRM programs that drive player retention, engagement, and monetization across our gaming and casino products. This role owns the end-to-end lifecycle strategy, from onboarding through reactivation, translating behavioral insights into personalized, data-driven communications. You’ll partner with CRM Ops to bring these journeys to life in CleverTap and with Creative and Analytics teams to continuously test, learn, and iterate for maximum impact. The ideal candidate has a deep understanding of player behavior, segmentation, and lifecycle triggers, along with the analytical and creative instincts to turn data into meaningful player experiences. Key Responsibilities: Lifecycle Strategy & Design Develop and manage automated lifecycle programs across the full player journey: onboarding, engagement, conversion, churn prevention, reactivation, and win-back. Define player segments and map behavioral triggers to appropriate communications and incentives. Build out comprehensive player lifecycle frameworks and identify opportunities to deepen retention and ARPU. Partner with CRM Ops to translate strategy into journeys, workflows, and event logic within CleverTap. Testing & Optimization Establish a culture of continuous testing across lifecycle touchpoints (creative, timing, segmentation, incentives). Collaborate with CRM Analyst to measure performance and identify actionable insights. Adjust triggers, cadence, and messaging based on engagement and monetization trends. Work closely with Creative to tailor content for each lifecycle stage and player persona. Cross-Functional Alignment Collaborate with Product, BI, and Partnerships to align lifecycle messaging with new features, promotions, and partner events. Partner with the CRM Designer and Creative team to ensure consistent, on-brand visuals across all channels. Work with CRM Ops to ensure data tagging, event tracking, and campaign triggers are aligned with lifecycle logic. Share insights with leadership to guide CRM evolution and player experience improvements. Data & Reporting Define lifecycle KPIs (DAU, retention, reactivation, ARPU, LTV uplift) in collaboration with BI and CRM Analyst. Monitor cohort performance to identify opportunities for new automation or refinement. Provide quarterly lifecycle performance reports and recommendations to senior leadership. Qualifications: 5-8 years of CRM, lifecycle marketing, or retention marketing experience. Experience in gaming or casino marketing is required (social, mobile, or real-money gaming). Proven success building automated lifecycle programs in platforms like CleverTap, Braze, or Salesforce Marketing Cloud. Strong analytical skills with experience using Looker, Tableau, or other BI tools. Deep understanding of segmentation, user behavior, and event-driven marketing. Excellent communication and project management skills – able to translate data into strategy and execution. Strong collaboration skills across marketing, product, creative, and data teams. Success Looks Like: Automated journeys cover every major player lifecycle stage with measurable lift in retention and reactivation. Lifecycle performance is consistently tracked and optimized for engagement and monetization. Insights from lifecycle data directly inform CRM strategy and creative testing. CRM and Lifecycle programs work seamlessly across U.S. and India teams, reducing manual campaign dependency. You are the go-to expert for lifecycle strategy – connecting player data to business outcomes. How to Apply: Send the CV to careersindia@rubyseven.com. 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Game Programmer
Game Programmer We are looking for a passionate and skilled Game Programmer to develop high-quality 2D games. The ideal candidate should have prior experience in Game Development. You will work closely with designers, artists, and other developers to build fun, responsive, and optimized games for iOS, Android, and Web platforms. Responsibilities: 2–3 years of professional experience in game development. Experience with any game engine such as Cocos2d, Unity, or Unreal. Proficiency in at least one of the following languages: TypeScript/JavaScript/C#/C++. Experience developing and building games for Android or iOS. Strong understanding of Object-Oriented Programming and Design Patterns. Familiarity with Version Control Systems (Git, SVN, etc.). Good to Have : Experience with any JavaScript game engine such as Cocos Creator, Pixi JS, or Phaser is an added advantage. Published games on the App Store or Google Play Store. Knowledge of Cross-Platform Mobile Development and build pipelines. Experience in Performance Optimization and Memory Management. How to Apply: Send the CV to careersindia@rubyseven.com. 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Game Producer
Game Producer Ruby Seven Studios is looking for a Game Producer to maintain an enriching social gaming experience for our players across the globe. The Game Producer would be responsible for leading the cross functional teams towards the successful development of high-quality Social game solutions. If this sounds like your kind of gig, email our hiring manager your resume and a brief cover letter detailing how youll shine in this position. You will be handling these responsibilities: Manage the entire game development from identifying the concept up to the final launch. Plan the promotional activities of the game Responsible for the timely delivery of projects as a highly entertaining, usable experience Co-ordinate with the technical and art leads in framing the timeline Co-ordinate with the PMs and HR team on the resource allocation Communicate the game requirements clearly to the team members Should ensure that the team is working as per the timeline and contributes effectively and efficiently to the game development Continuously assess the risk and keep scope of the project in line with budget and schedule but with an attention to quality Should ensure that the final delivery of projects is as per deadlines and is in line with the required quality Co-ordinate the international clients and development team Desired Profile: Should be highly creative and innovative Experience in Social game development industry is mandatory Should have hands-on experience in working on various matrices related to Social games Should have a successful track record of developing high quality entertainment products Should be very organized and should be able to work with minimal supervision Should have excellent written and verbal communication skills Should have a strong sense of task ownership and responsibility Should be up-to- date with the gaming industry trends and should have expertise in various platforms and genres Should have proven experience in a lead role Should be a good team player Should be familiar with the 2D/3D softwares Work Experience: 3+ years in Social Game Development industry Required education: Bachelors Degree How to Apply: Send the CV to careersindia@rubyseven.com. 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Game Economy Designer
Game Economy Designer Ruby Seven Studios is looking for an experienced Game Economy Designer to craft engaging and enriching social casino gaming experiences for players worldwide. You will be responsible for designing and managing the in-game economies, ensuring an optimal balance between player experience and monetization. Role & Responsibilities: Design and develop compelling economy models for our games Create and balance the in-app currencies, progression curves, reward structures, and monetization systems Use data modeling and player segmentation to forecast behavioral trends and evaluate the impact of new features Continuously iterate on game economy design based on KPI analysis to enhance player satisfaction and performance Plan and design economy-driven live events and promotions (e.g., sales, challenges, time limited events) Conduct and analyze A/B tests for pricing strategies, rewards, and progression tuning to optimize the key KPIs related to monetization, engagement and retention Prepare detailed economy specifications, balancing sheets, and documentation for cross functional teams and collaborate with them as they implement it Design systems to prevent exploits, control inflation, and maintain long-term economic stability Ensure consistent economic balance and fairness across platforms Desired Profile: 8+ years of experience in game economy design, preferably in Social Casino games Deep understanding of free-to-play economy design, monetization strategies, and player psychology Proficiency in MS Excel, Google sheets or other statistical tools for analytical modeling Experience working closely with developers, product managers, and analysts Strong communication skills Passion for gaming and a good understanding of the gaming industry Master’s degree in Math, Statistics, Economics, or Engineering How to Apply: Send your CV to: careersindia@rubyseven.com. 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Lucky Eagle Play
U PLAY Games provides an immersive gaming experience designed for fun and relaxation, complete with daily bonuses, tournaments, and challenges that keep gameplay fresh and engaging. Choose from over 100 of the most famous slots from the casino floor including games from IGT, Ainsworth, Konami™, Everi and Aruze. A royal flush awaits you with Video poker classics and modern twists like the famous Multi-Rise Video Poker™ or explore dozens of classics including Blackjack, Bingo, Keno & Roulette.
KICKAPOO LUCKY EAGLE CASINO HOTEL LAUNCHES LUCKY EAGLE PLAY IN PARTNERSHIP WITH RUBY SEVEN STUDIOS
EAGLE PASS, TX — November 25, 2024 – Kickapoo Lucky Eagle Casino Hotel is excited to announce the launch of Lucky Eagle Play, a free-to-play online casino featuring hundreds of casino games from top gaming providers. Lucky Eagle Play is in partnership with award-winning social casino gaming company, Ruby Seven Studios. Lucky Eagle Play features a wide variety of exciting casino games, from providers such as IGT, Aruze, Ainsworth, High 5 Games, Everi, Konami, Bluberi, Gaming Arts, and many others. Lucky Eagle Play offers endless hours of entertainment by exploring over 150 popular casino games, including Slots, Video Poker, Keno, Roulette, Blackjack, and Bingo. Many of these games are found on the casino floor including Wheel of Fortune titles, Double DaVinci Diamonds, Wolf Run Eclipse, Flaming Chilies, Money Mania Cleopatra, Devil’s Lock, and Rakin’ Bacon. Kickapoo Lucky Eagle Casino Hotel is excited to provide their patrons with a world-class mobile and web interactive gaming experience. “Teaming up with Ruby Seven Studios has helped us to launch an exciting social casino experience for our current players, while also enticing new ones to become familiar with our brand.” “Ruby Seven Studios is excited to add Kickapoo Lucky Eagle Casino Hotel to our growing portfolio of leading gaming companies using the Ruby Seven platform,” said Michael Carpenter, CEO of Ruby Seven Studios. The new Lucky Eagle Play is available on Apple’s App Store, Google Play Store as well as online at www.luckyeagleplayslots.com. About Kickapoo Lucky Eagle Casino Hotel Kickapoo Lucky Eagle Casino • Hotel, located in Eagle Pass, Texas, is a premier gaming destination offering a wide array of casino games, dining options, and luxurious accommodations. With a commitment to providing an unparalleled entertainment experience, Kickapoo Lucky Eagle Casino • Hotel is dedicated to creating moments of excitement and joy for its guests. You can learn more about the Kickapoo Lucky Eagle Casino • Hotel by visiting our website at www.luckyeagletexas.com. For media inquiries, please contact: benito.fernandez@klecasino.com, 830-752-4561. About Ruby Seven StudiosRuby Seven Studios is an award-winning, B2B social casino provider to land-based casinos. Our team’s mission is to bring dynamic and compelling casino game content through engaging, free-to-play casino gaming apps and websites for our many casino partners. Their growing partner portfolio includes Foxwoods Resort Casino, Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Affinity Interactive, Prairie Band Casino & Resort, Fantasy Springs Casino, Chumash Casino Resort, Prairie Band, Lake of the Torches Casino, and Choctaw Casinos & Resorts. With more than 180 employees worldwide, Ruby Seven Studios has created more than 70 titles for Apple, Google Play, Amazon Kindle, Facebook, and web platforms. To learn more about Ruby Seven Studios, please visit www.rubyseven.com. Lucky Eagle Play is a free-to-play social game only intended for entertainment purposes. While you can make in-app purchases to enhance the overall gaming experience, there is no chance of winning actual money.
AINSWORTH INTERACTIVE (AGT) PARTNERS WITH RUBY SEVEN STUDIOS TO EXPAND SOCIAL CASINO CONTENT
Ruby Seven will enhance its game portfolio with popular Ainsworth Interactive themes that players love Las Vegas & Reno, Nevada – October 21, 2024 – Ainsworth Interactive, the digital gaming division of Ainsworth Game Technology (AGT) and a leading global provider of gaming solutions is excited to announce a new content partnership with Ruby Seven Studios, a top social casino gaming developer. This strategic alliance will bring Ainsworth’s popular slot machine titles to Ruby Seven’s already extensive portfolio of social casino apps, providing an engaging gaming experience for players worldwide. As part of this collaboration, Ruby Seven Studios will integrate Ainsworth’s most well-known slot games from their vast library of land based casino titles. The partnership allows both companies to enhance their global reach and provide players with new and exciting content that bridges the gap between land-based casino experiences and the free-to-play online gaming world. Do Not Sell My Personal Information Ruby Seven Studios is a leading social casino gaming company with offices in Nevada, USA, and Kochi, India. The company’s mission is to connect the worlds of land-based casinos, online gaming, and social casino apps through strategic partnerships with renowned casinos such as Foxwoods Resort Casino, Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Affinity Interactive, Fantasy Springs, Chumash Casino Resort, Prairie Band, Lake of the Torches Casino, and Choctaw Casinos & Resorts. With a team of over 180 employees globally, Ruby Seven Studios has developed more than 70 social casino games for platforms including Apple, GooglePlay, Amazon Kindle, Facebook, and web-based portals. For more details, visit www.rubyseven.com. And to explore Ruby Seven’s offerings, download and start playing today from the Apple App Store or Google Play Store. About Ainsworth Interactive Ainsworth Interactive is a prominent player in the gaming industry, specializing in the development of innovative online gaming solutions. A subsidiary of Ainsworth Game Technology, the company leverages its extensive experience in land-based gaming to create engaging and dynamic digital gaming experiences. Ainsworth is a premier manufacturer of global gaming products with 30 years of gaming experience. Ainsworth Game Technology is committed to a culture of quality, innovation and excellence, and distributes a range of gaming products, including entertaining standalone progressives and linked slot games, featured on award-winning systems and hardware through its sales offices and distributors in Australia, New Zealand, Asia, USA and Europe. Our vision is clear: To deliver excellence in Global Gaming Solutions. Ruby Seven Studios CEO Michael Carpenter stated, “We are excited to add yet another great partner to our portfolio of more than 700 games. Ainsworth allows us to provide even more top-tier content to our users and we look forward to introducing these tried-and-true titles to millions of players on our partner’s social casino apps and websites.” Ainsworth’s Chief Digital Officer, Jason Lim, expressed excitement about the partnership:“We are thrilled to bring Ainsworth’s renowned land-based titles to Ruby Seven’s social casino platforms. This collaboration aligns with our vision of expanding our footprint in the social gaming space and offering players an even wider range of entertaining, top-performing games.” Cautionary Statement Regarding Forward-Looking Statements This communication may contain forward-looking statements that involve risks, uncertainties, and assumptions. These statements are based on current expectations and projections about future events, including but not limited to our financial performance, strategic initiatives, market trends, and potential growth opportunities. Actual results may differ materially from those projected due to various factors, including changes in market conditions, regulatory developments, competitive pressures, and other risks outlined in our filings with relevant regulatory authorities. Readers are cautioned not to place undue reliance on these forward-looking statements, as they speak only as of the date made. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law. Press Contact for Ainsworth Interactive Lesley HodgesT: 702-954-3000E: LHodges@agtslots.comW: www.agtslots.com © 2024 AGT -The trademarks and/or service marks used herein are either trademarks or registered trademarks of AGT, its affiliates or its licensors. 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RUBY SEVEN STUDIOS CELEBRATES SILVER WIN AT SBC AWARDS NORTH AMERICA FOR SOCIAL GAMING OPERATOR OF THE YEAR 2023 –
RENO, NEVADA (May 12, 2023) – Ruby Seven Studios, the leading social casino game development company, is thrilled to announce its outstanding achievement of winning Silver for Social Gaming Operator of the Year at the prestigious SBC Awards North America held last night in New York City. The SBC Awards North America recognize excellence and innovation in the gaming industry across the North American region. The Social Gaming Operator of the Year category specifically honors companies that have demonstrated exceptional performance, creativity, and a commitment to providing players with immersive and entertaining gaming experiences. “We are incredibly honored to receive the Silver Award for Social Gaming Operator of the Year at the SBC Awards North America,” said Michael Carpenter, CEO of Ruby Seven Studios. “This recognition is a testament to the hard work and talent of our entire team, who consistently strive to create captivating and engaging social casino games that resonate with players worldwide.” Ruby Seven Studios has built a strong reputation in the industry by consistently pushing boundaries and setting new standards for social casino gaming. The company’s commitment to innovation, coupled with its extensive portfolio of partnerships with land based casinos including: Foxwoods Resort Casino, Choctaw Casinos & Resorts, Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Affinity Interactive, Fantasy Springs Resort Casino, Lake of the Torches Casino, and newly announced partnerships with Chumash Casino Resort and Prairie Band Casino & Resort have enabled Ruby Seven Studios to become the premier B2B provider in the free to play social casino space. The SBC Awards North America are a highly regarded recognition within the gaming industry, and Ruby Seven Studios is proud to be acknowledged for its outstanding achievements. This Silver Award reaffirms the company’s position as a leader and innovator in the social gaming space and serves as motivation to continue pushing boundaries in the pursuit of excellence. Do Not Sell My Personal Information ABOUT RUBY SEVEN STUDIOS: Ruby Seven Studios is an award-winning, top-ranking social casino gaming company based in North America and India. Our team’s mission is to surprise and delight online players by creating the world’s best gaming experiences. We focus on bringing dynamic and compelling casino game content to land-based and online casinos through engaging, free-to-play casino gaming apps and websites. Ruby Seven Studios bridges the gap between land-based casinos, online casinos and social casino gaming apps through key partnerships including, Foxwoods Resort Casino, Mystic Lake Casino Hotel, Pechanga Resort & Casino, Delaware North Gaming, Affinity Interactive, Fantasy Springs, Chumash Casino Resort, Prairie Band, Lake of the Torches Casino, and Choctaw Casinos & Resorts. With more than 170 employees worldwide, Ruby Seven Studios has created more than 20 titles for the Apple, GooglePlay, Amazon Kindle, Facebook, and web platforms. To learn more about Ruby Seven Studios, please visit www.rubyseven.com. 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