Tropicana Entertainment’s Free Casino App, TropWorld Casino
Tropicana Entertainment, owners of Tropicana Atlantic City, Tropicana Laughlin, Tropicana Evansville, Tropicana Greenville, Tropicana Aruba, Montbleu, Lumiere Place and Belle of Baton Rouge, partnered with Ruby Seven Studios to build their social casino app, TropWorld Casino. Together, we built a social casino app that enriches the brand experience, closes the gap between physical and virtual gaming, and reinforces the Tropicana brand experience.
The first thing we had to do was make sure that Tropicana casino goers could access all of their favorite real casino slots and games right on the social casino app. Because of our unique partnership with top game content providers like Konami, Everi, Aristocrat and IGT, we are one of the only app developers who can provide this type of experience. Some of the favorites that we have access to, for example, are China Shores by Konami, Mata Hari by Everi, Buffalo Moon by Aristocrat and Multi-Strike Poker by IGT. People who visit casinos know these games, and when they see them on the app, they get very excited! You need this level of excitement to get a player, and keep a player. Brand recognition is key!
Another major aspect is taking into account all of Tropicana’s loyalty members. People who are loyal to the Tropicana brand should get extra rewards in the social casino app as well. Because of our partnership with the leading provider of social engagement solutions for casinos, we have the capability of fully integrating our world with theirs. This means that people can seamlessly go from the social casino app, to a screen that allows them to book rooms, check reward balances, and browse dining and entertainment. We can even pop a special message to encourage players to use these features when they are within a certain number of miles from a Tropicana casino. The possibilities are endless when you have the right partners behind you!
The third piece to this puzzle is the branding and marketing side of things. We are just as diligent as following Tropicana’s brand guidelines as they are, we act as an extension of their branding department. Every detail in Tropicana’s social casino app is carefully thought out and scrutinized, making sure it is on brand and has a clear message that enhances the overall experience. The same goes for marketing. Ruby Seven executes all marketing for the app itself, including social media, advertising, email marketing, push notifications, in-game messages, sales and more. We are the voice of Tropicana in the app world, and we do not take that lightly. We spend countless hours working on the right messaging and creative for all of our touch points with the current and potential players. We have dedicated Community Coordinators, a Marketing Manager and a Creative Director to make sure all marketing plans are well thought out, data-based and perfectly executed.
A social casino should be an extension of your brand, you have to trust that the team you partner with will care as much as you do. At Ruby Seven Studios, we have the expertise and the know how to successfully make, market and maintain your social casino app. That is why Tropicana chose us, we are simply the best.
If you are looking for where you can continue the fun of Tropicana, check out the free social casino app TropWorld Casino!
If you are a casino looking for a social casino app partner, contact us. Let’s have a conversation about your goals and see if we are a good fit!